Hygienist's BIONJ reminds us how drug marketing sometimes fails

Hygienist's BIONJ reminds us how drug marketing sometimes fails

At age 59, [Michelle Rosen] had her entire world rocked when she felt something very odd as her tongue explored around her palate (circumference of her torus palatinus). In describing what she noticed, she said it felt like sand dunes around the edges of the torus with a soft indentation like a donu...

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Veröffentlicht in:RDH 2012-05, p.74
1. Verfasser: Slim, Lynne
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Sprache:eng
Schlagworte:
Bisphosphonates
Bone density
Fractures
Gangrene
Marketing
Medical diagnosis
Necrosis
Oral hygiene
Osteoporosis
Pharmaceuticals
Surgeons
Surgery
Womens health
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description At age 59, [Michelle Rosen] had her entire world rocked when she felt something very odd as her tongue explored around her palate (circumference of her torus palatinus). In describing what she noticed, she said it felt like sand dunes around the edges of the torus with a soft indentation like a donut hole in the center. Feelings of panic set in and she immediately sought consultation from her dentist/employer.
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subjects Bisphosphonates
Bone density
Fractures
Gangrene
Marketing
Medical diagnosis
Necrosis
Oral hygiene
Osteoporosis
Pharmaceuticals
Surgeons
Surgery
Womens health
title Hygienist's BIONJ reminds us how drug marketing sometimes fails
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