Multifinality in Implicit Choice

This research examines the possibility that people's choices in the service of an explicit focal goal may also reflect their tendency to fulfill implicit background goals and in that sense are multifinal. We carried out 5 experimental studies to investigate this notion. In Experiment 1, a prime...

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Veröffentlicht in:Journal of personality and social psychology 2011-11, Vol.101 (5), p.1124-1137
Hauptverfasser: WOO YOUNG CHUN, SLEETH-KEPPLER, David, KRUGLANSKI, Arie W, FRIEDMAN, Ronald S
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Sprache:eng
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