Proactive orientation effects on product innovation activities: Empirical evidence

Do the antecedents and outcomes of a proactive market orientation contribute significantly to enable the discrimination of firms according to their product innovation results? An empirical investigation of 2,038 Spanish firms, stratified by sector of activity and size, reveal two interesting conclus...

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Veröffentlicht in:	Innovation (North Sydney) 2012-03, Vol.14 (1), p.90-106
Hauptverfasser:	Isabel Jiménez-Zarco, Ana, Torrent-Sellens, Joan, Pilar Martínez-Ruiz, María
Format:	Artikel
Sprache:	eng
Schlagworte:	Capital market Competition Competitive advantage Consumers Cooperation cooperative relationships Customers Decision making Enterprises Hypotheses ICT use innovaciones de producto innovacions de producte Innovation Innovations Knowledge Market mechanisms Market orientation Marketing research Mercados financieros Mercats financers orientació del mercat orientación del mercado Product development product innovation Production engineering relaciones cooperativas relacions cooperatives Research and development Spain Studies Success Survey analysis Technological innovations uso de las TIC ús de les TIC
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