Technology mediation in service delivery: A new typology and an agenda for managers and academics

The role of information and communication technology for economic growth has been emphasized repeatedly. Technological breakthroughs have generated new forms of services, such as self-services or remote services. Although these encounters are qualitatively different from traditional service provision, prior service management literature thus far had paid little attention to theory development and the systematization of technology-based service encounters. To fill this research gap, the present study outlines how new types of technology-based services fit into existing service typologies and provides an extension of existing frameworks to capture their unique characteristics. These insights in turn offer managerial implications and highlight open research questions. ► Technology-mediated services differ from traditional services. ► We discuss how technology-based services fit into existing service typologies. ► We differentiate among remote, self-, and interactive consulting services. ► A new typology captures the unique characteristics of technology-mediated services. ► We outline managerial implications and open research questions.