Avoiding the risk of responsibility by seeking uncertainty: Responsibility aversion and preference for indirect agency when choosing for others

Uncertainty-seeking behavior is currently understood as the result of loss aversion which motivates a preference for the possibility to avoid or lessen an otherwise sure loss. However, when choosing among negative options on behalf of others, we offer responsibility aversion as another possible moti...

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Veröffentlicht in:	Journal of consumer psychology 2011-10, Vol.21 (4), p.405-413
Hauptverfasser:	Leonhardt, James M., Keller, L. Robin, Pechmann, Cornelia
Format:	Artikel
Sprache:	eng
Schlagworte:	Conceptual models Decision makers Decision making Indirect agency Loss aversion Motivation Preferences Responsibility Risk perception Uncertainty
Online-Zugang:	Volltext
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