But are tourists satisfied? Importance-performance analysis of the whale shark tourism industry on Isla Holbox, Mexico
The objective of this paper is to understand the motivations and satisfactions of whale shark tour participants on Isla Holbox, Mexico in order to assess the success of this industry in meeting customer expectations. Whale shark tour participants were provided with a list of environmental and settin...
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Veröffentlicht in: | Tourism management (1982) 2012-06, Vol.33 (3), p.692-701 |
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Sprache: | eng |
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