Nudge, Nudge or Shove, Shove-The Right Way for Nudges to Increase the Supply of Donated Cadaver Organs

Richard Thaler and Cass Sunstein (2008) contend that mandated choice is the most practical nudge for increasing organ donation. We argue that they are wrong, and their mistake results from failing to appreciate how perceptions of meaning can influence people's responses to nudges. We favor a po...

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