Informing, engaging, mobilizing or interacting: Searching for a European model of web campaigning
This study presents data from content analyses of the websites of all parties that stood in the 2009 European parliamentary elections in France, Germany, Great Britain and Poland. It cross-nationally examines the main functions of the websites, the adoption of Web 1.0 and Web 2.0 features, and the p...
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| Veröffentlicht in: | European journal of communication (London) 2011-09, Vol.26 (3), p.195-213 |
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| container_title | European journal of communication (London) |
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| creator | Lilleker, Darren G Koc-Michalska, Karolina Schweitzer, Eva Johanna Jacunski, Michal Jackson, Nigel Vedel, Thierry |
| description | This study presents data from content analyses of the websites of all parties that stood in the 2009 European parliamentary elections in France, Germany, Great Britain and Poland. It cross-nationally examines the main functions of the websites, the adoption of Web 1.0 and Web 2.0 features, and the political and cultural factors that determine parties’ online communication. The findings show that while the main website function varies across countries, Web 1.0 is still the dominant mode of campaigning. Moreover, offline inequalities within and between nations determine differences in parties’ individual online strategies: specifically, major parties in states with long histories of democracy and EU membership lead the way and offer more interactive and innovative modes of campaigning. On the other hand, minor parties, particularly in Poland, remain in a more Web 1.0, information-heavy mode of communication. This supports the so-called normalization thesis on both the meso and the macro level. |
| doi_str_mv | 10.1177/0267323111416182 |
| format | Article |
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| fulltext | fulltext |
| identifier | ISSN: 0267-3231 |
| ispartof | European journal of communication (London), 2011-09, Vol.26 (3), p.195-213 |
| issn | 0267-3231 1460-3705 |
| language | eng |
| recordid | cdi_proquest_miscellaneous_919904935 |
| source | Worldwide Political Science Abstracts; SAGE Complete; Sociological Abstracts |
| subjects | Alliances Communication Content Analysis Cross-national analysis Elections Electoral campaigning Europe European Parliament European Union France Great Britain Inequality Information communication Internet Membership Parliamentary elections-UK Poland Political campaigns Political communication Political parties Sociocultural Factors Technology adoption Web sites Websites |
| title | Informing, engaging, mobilizing or interacting: Searching for a European model of web campaigning |
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