Valence politics and economic crisis: Electoral choice in Canada 2008

This paper investigates factors affecting voting behavior in Canada’s October 2008 federal election. The election was held in the context of a rapidly worsening financial crisis that threatened to become a global economic meltdown. National survey data gathered in the 2008 Political Support in Canada Study reveal that the deteriorating economy trumped the opposition Liberal Party’s Green Shift Program as the major campaign issue by a huge margin. Damage done to the governing Conservatives by the economic crisis was limited by perceptions of their leader, Prime Minister Stephen Harper. Analyses of a mixed logit model of electoral choice shows that although the Conservatives had a relatively small share of party identifiers and Harper was widely disliked, his image as “safe pair on hands” helped his party weather the political storm generated by the flood of bad economic news. ► Economic crisis was the most important issue in the 2008 Canadian federal election. ► Liberal “Green Shift” program was overshadowed by the economic crisis. ► Conservative and Liberal leaders were widely disliked. ► Perceptions of Prime Minister Harper's competence helped offset negative impact of deteriorating economy.