Effective design of electronic commerce environments: a proposed theory of congruence and an illustration
We posit that the current electronic commerce (EC) systems are not user-oriented. Consumers in an EC environment find it difficult to deal with the inherent nature of virtual reality in their interaction. We propose a conceptual framework to address such an issue by drawing on insights from continge...
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| Veröffentlicht in: | IEEE transactions on systems, man and cybernetics. Part A, Systems and humans man and cybernetics. Part A, Systems and humans, 2000-07, Vol.30 (4), p.456-471 |
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| container_end_page | 471 |
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| container_title | IEEE transactions on systems, man and cybernetics. Part A, Systems and humans |
| container_volume | 30 |
| creator | Jahng, J. Jain, H. Ramamurthy, K. |
| description | We posit that the current electronic commerce (EC) systems are not user-oriented. Consumers in an EC environment find it difficult to deal with the inherent nature of virtual reality in their interaction. We propose a conceptual framework to address such an issue by drawing on insights from contingency research in information systems design and media choice behavior. The basic theme of this model, called the congruence model, is that for an EC systems environment to have favorable impact on a consumer, the system must have a good fit with both the products/services that are sold/provided and the users it supports. An initial validity of this conceptual framework is demonstrated by working with a few product and user types. A detailed evaluation of eight different commercial web sites dealing with four different product categories provides additional support to the proposed theory. We expect our conceptual model to spur significant future research on this important phenomenon. |
| doi_str_mv | 10.1109/3468.852439 |
| format | Article |
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We expect our conceptual model to spur significant future research on this important phenomenon.</description><subject>Business</subject><subject>Categories</subject><subject>Congruences</subject><subject>Consumers</subject><subject>Costs</subject><subject>Cybernetics</subject><subject>Design engineering</subject><subject>Electronic commerce</subject><subject>Information systems</subject><subject>Internet</subject><subject>Privacy</subject><subject>Security</subject><subject>Studies</subject><subject>Uncertainty</subject><subject>Virtual reality</subject><subject>Web sites</subject><subject>World Wide Web</subject><issn>1083-4427</issn><issn>2168-2216</issn><issn>1558-2426</issn><issn>2168-2232</issn><fulltext>true</fulltext><rsrctype>article</rsrctype><creationdate>2000</creationdate><recordtype>article</recordtype><sourceid>RIE</sourceid><recordid>eNqN0T1PxCAYB_DGaOLr5OZEHHQwPXltwc1czpfkEhedmx48KKaFE9pL7tvL5YyDgzoQyMOPB8K_KE4JnhCC1TXjlZxIQTlTO8UBEUKWlNNqN6-xZCXntN4vDlN6x5hwrvhB4WbWgh7cCpCB5F49ChZBl0sxeKeRDn0PUQMCv3K51IMf0g1q0TKGZUhg0PAGIa43x3Twr3EEn3XrTR7Idd2YhtgOLvjjYs-2XYKTr_moeLmbPU8fyvnT_eP0dl5qjulQGi6YMlxLUpFKWowNMKhB4Mq2VmjD5GJhmcag6wU1SoHVBjQFqQldSMvYUXG57Ztf-DFCGpreJQ1d13oIY2oU4RXjuX2WF79KKqUUnP0H0koIhf-GtcCKVDTD8x_wPYzR539p8p24Flxt0NUW6RhSimCbZXR9G9cNwc0m72aTd7PNO-uzrXYA8C2_Nj8BtZum1A</recordid><startdate>20000701</startdate><enddate>20000701</enddate><creator>Jahng, J.</creator><creator>Jain, H.</creator><creator>Ramamurthy, K.</creator><general>IEEE</general><general>The Institute of Electrical and Electronics Engineers, Inc. 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Part A, Systems and humans</jtitle></facets><delivery><delcategory>Remote Search Resource</delcategory><fulltext>fulltext_linktorsrc</fulltext></delivery><addata><au>Jahng, J.</au><au>Jain, H.</au><au>Ramamurthy, K.</au><format>journal</format><genre>article</genre><ristype>JOUR</ristype><atitle>Effective design of electronic commerce environments: a proposed theory of congruence and an illustration</atitle><jtitle>IEEE transactions on systems, man and cybernetics. Part A, Systems and humans</jtitle><stitle>TSMCA</stitle><date>2000-07-01</date><risdate>2000</risdate><volume>30</volume><issue>4</issue><spage>456</spage><epage>471</epage><pages>456-471</pages><issn>1083-4427</issn><issn>2168-2216</issn><eissn>1558-2426</eissn><eissn>2168-2232</eissn><coden>ITSHFX</coden><abstract>We posit that the current electronic commerce (EC) systems are not user-oriented. Consumers in an EC environment find it difficult to deal with the inherent nature of virtual reality in their interaction. 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| identifier | ISSN: 1083-4427 |
| ispartof | IEEE transactions on systems, man and cybernetics. Part A, Systems and humans, 2000-07, Vol.30 (4), p.456-471 |
| issn | 1083-4427 2168-2216 1558-2426 2168-2232 |
| language | eng |
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| source | IEEE Electronic Library (IEL) |
| subjects | Business Categories Congruences Consumers Costs Cybernetics Design engineering Electronic commerce Information systems Internet Privacy Security Studies Uncertainty Virtual reality Web sites World Wide Web |
| title | Effective design of electronic commerce environments: a proposed theory of congruence and an illustration |
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