The effect of intergroup comparison on willingness to perform sustainable behavior

The present research examines the effects of intergroup comparison on willingness to perform sustainable behavior. In Experiment 1, university students compared current students with past or future students, and then completed measures of willingness to perform sustainable behavior. Participants who...

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Veröffentlicht in:Journal of environmental psychology 2011-12, Vol.31 (4), p.275-281
Hauptverfasser: Ferguson, Mark A., Branscombe, Nyla R., Reynolds, Katherine J.
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container_title Journal of environmental psychology
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creator Ferguson, Mark A.
Branscombe, Nyla R.
Reynolds, Katherine J.
description The present research examines the effects of intergroup comparison on willingness to perform sustainable behavior. In Experiment 1, university students compared current students with past or future students, and then completed measures of willingness to perform sustainable behavior. Participants who compared to past students reported more willingness to perform sustainable behavior than those who compared to future students. In Experiment 2, university students again compared current students with past or future students and completed measures of sustainable beliefs and willingness to perform sustainable behavior. Participants who compared to past students reported more willingness to perform sustainable behavior than those who compared to future students. This effect was mediated by strengthened sustainable beliefs. The results show that intergroup comparison can be strategically employed to promote motivation to perform sustainable behavior. ► Favorable intergroup comparisons increase willingness to perform sustainable behavior. ► This occurs because of strengthened sustainable beliefs about climate change. ► The results complement existing research on intragroup comparisons and environmental sustainability.
doi_str_mv 10.1016/j.jenvp.2011.04.001
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source Elsevier ScienceDirect Journals; Applied Social Sciences Index & Abstracts (ASSIA)
subjects Applied psychology
Biological and medical sciences
Climate change
Environment. Ecology
Environmental sustainability
Fundamental and applied biological sciences. Psychology
Global warming
Motivation
Psychology. Psychoanalysis. Psychiatry
Psychology. Psychophysiology
Social comparison
Social identity
Social norms
Undergraduate students
title The effect of intergroup comparison on willingness to perform sustainable behavior
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