Variability in Citizens' Reactions to Different Types of Negative Campaigns

Do negative advertisements lower voters' evaluations of the targeted candidate? We theorize that there is much to be gained by examining the variance in the content and tone of negative campaign messages and the variance in voters' sensitivity to negative political rhetoric. We employ data...

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Veröffentlicht in:	American journal of political science 2011-04, Vol.55 (2), p.307-325
Hauptverfasser:	Fridkin, Kim L., Kenney, Patrick
Format:	Artikel
Sprache:	eng
Schlagworte:	Advertisements Advertising Advertising campaigns Candidates Citizens Civility Commercials Congressional elections Cooperation Electoral campaigning Incumbents Legislative Bodies Negative campaigning News Coverage Political advertising Political Campaigns Political candidates Political Communication Press Public opinion Race Respondents Rhetoric Statistical relevance model Statistical variance Tolerance U.S.A United States Senate Voters
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