Content audit of drug advertisements in Pakistan

A sample of 120 drug advertisements was drawn by nonprobability convenience sampling from among the stalls of 50 pharmaceutical companies participating in an exhibition in Karachi, Pakistan. 23 belonging to the NSAID drug group were selected and evaluated on whether they met guidelines for ethical a...

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Veröffentlicht in:Indian journal of medical ethics 2011-07, Vol.8 (3), p.167-169
Hauptverfasser: Vakani, Farhan, Naqv, Kashif, Amin, Almas
Format: Artikel
Sprache:eng
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