Family doctors' views of pharmaceutical sales representatives: assessment scale development

Background. The prescribing patterns depend on the physicians' attitudes and their subjective norms towards prescribing a particular drug, as well as on their personal experience with a particular drug. The physicians are affected by their interactions with pharmaceutical industry. Objective. T...

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Veröffentlicht in:Family practice 2011-08, Vol.28 (4), p.456-460
Hauptverfasser: Kersnik, Janko, Klemenc-Ketis, Zalika, Petek-Ster, Marija, Tusek-Bunc, Ksenija, Poplas-Susic, Tonka, Kolsek, Marko
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Sprache:eng
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