Social Influence Modulates the Neural Computation of Value

Social influence—individuals' tendency to conform to the beliefs and attitudes of others—has interested psychologists for decades. However, it has traditionally been difficult to distinguish true modification of attitudes from mere public compliance with social norms; this study addressed this...

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Veröffentlicht in:Psychological science 2011-07, Vol.22 (7), p.894-900
Hauptverfasser: Zaki, Jamil, Schirmer, Jessica, Mitchell, Jason P.
Format: Artikel
Sprache:eng
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