LETTING RIVALS COME CLOSE OR WARDING THEM OFF? THE EFFECTS OF SUBSTITUTION THREAT ON IMITATION DETERRENCE
A resource-based theory postulate is that firms must defend their resources against imitation to sustain competitive advantage. However, by deterring imitation, firms may induce rivals to create substitutes. This study shows that, contrary to received wisdom, firms are not uniformly inclined to dete...
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Veröffentlicht in: | Academy of Management journal 2011-04, Vol.54 (2), p.369-392 |
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Hauptverfasser: | , |
Format: | Artikel |
Sprache: | eng |
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Online-Zugang: | Volltext |
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