The development strategy of electronic commerce in China: New perspective and policy implications

Purpose - The purpose of this paper is to explore e-commerce development strategy from the consumer loyalty perspective in a Chinese context and to examine the impact of some key factors that affect e-commerce development in China. The policy implications are also presented. Design/methodology/appro...

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Veröffentlicht in:Journal of science and technology policy in China 2010-01, Vol.1 (2), p.135-147
Hauptverfasser: Ma, Hui-min, Meng, Cheng-cheng, Xiao, Jun-yong
Format: Artikel
Sprache:eng
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