Grape expectations: The role of cognitive influences in color–flavor interactions

Color conveys critical information about the flavor of food and drink by providing clues as to edibility, flavor identity, and flavor intensity. Despite the fact that more than 100 published papers have investigated the influence of color on flavor perception in humans, surprisingly little research...

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Veröffentlicht in:	Consciousness and cognition 2010-03, Vol.19 (1), p.380-390
Hauptverfasser:	Shankar, Maya U., Levitan, Carmel A., Spence, Charles
Format:	Artikel
Sprache:	eng
Schlagworte:	Association Learning - physiology Beverages Biological and medical sciences Choice Behavior - physiology Cognition & reasoning Cognition - physiology Cognitive influences Color Color perception Color Perception - physiology Color–flavor interactions Drinking - physiology Expectations Flavor perception Flavors Fundamental and applied biological sciences. Psychology Humans Multimodal perception Multisensory perception Perception Psychology. Psychoanalysis. Psychiatry Psychology. Psychophysiology Semantics Sensory perception Smell - physiology Taste - physiology Vitaceae
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