Human needs and utility maximization

Purpose - The purpose of this paper is to provide alternatives to the economic man image of human behavior and incorporate these alternative images which are based on motivational needs into utility analysis.Design methodology approach - Empirically derived psychological variables define the individ...

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Veröffentlicht in:International journal of social economics 2011-01, Vol.38 (3), p.224-236
1. Verfasser: Freeman, Katherine B
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container_title International journal of social economics
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creator Freeman, Katherine B
description Purpose - The purpose of this paper is to provide alternatives to the economic man image of human behavior and incorporate these alternative images which are based on motivational needs into utility analysis.Design methodology approach - Empirically derived psychological variables define the individual's personality type in terms of an altruistic or non-altruistic orientation. These variables are incorporated into the individual's utility function, and an analysis is made of utility maximization based on human needs.Findings - Behavioral and motivational characteristics of individuals are relatively constant and are a function of the underlying personality traits of the individuals. Empirical support is offered for these characteristics, they are incorporated into the individual's utility function, and an analysis if performed on the interactions between individuals.Originality value - This paper not only goes beyond the economic man image of human behavior to analyze altruistic and selfish behavior but also analyzes the utility functions of both potential donors and recipients.
doi_str_mv 10.1108/03068291111105174
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source Applied Social Sciences Index & Abstracts (ASSIA); Emerald Journals
subjects Alternatives
Altruism
Behavior
Donors
Economic models
Economic theory
Empirical research
Game theory
Human nature
Income redistribution
Methodology
Morality
Motivation
Personality
Selfinterest
Social interaction
Social psychology
Socialization
Studies
Utility analysis
Utility functions
Utility measurement
Utility theory
Variables
title Human needs and utility maximization
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