Competing Against Free

The "free" business models popularized in the digital world by companies such as Google, Adobe, and Mozilla are spreading to markets in the physical world. How should established companies respond? The authors have found that some are too quick to offer free products of their own. Many mor...

Ausführliche Beschreibung

Bibliographische Detailangaben

Veröffentlicht in:	Harvard business review 2011-06, Vol.89 (6)
Hauptverfasser:	Bryce, David J, Dyer, Jeffrey H, Hatch, Nile W
Format:	Magazinearticle
Sprache:	eng
Schlagworte:	Accounting systems Business models Classified advertising Competition Cost accounting Electronic commerce Organization theory
Online-Zugang:	Volltext
Tags:	Tag hinzufügen Keine Tags, Fügen Sie den ersten Tag hinzu!