Intra-organisational marketing culture and market orientation: a case study of the implementation of the marketing concept in a public library
The measurement of both marketing culture and behaviour provides the opportunity to gain more insight into the overall market focus of organisations. This article seeks to determine the market orientation and marketing culture of all staff within organisations, to ascertain to what extent other memb...
Gespeichert in:
| Veröffentlicht in: | Library management 2004-10, Vol.25 (8/9), p.391-398 |
|---|---|
| Hauptverfasser: | , |
| Format: | Artikel |
| Sprache: | eng |
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Tags: |
Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
|
| container_end_page | 398 |
|---|---|
| container_issue | 8/9 |
| container_start_page | 391 |
| container_title | Library management |
| container_volume | 25 |
| creator | Harrison, Paul James Shaw, Robin N. |
| description | The measurement of both marketing culture and behaviour provides the opportunity to gain more insight into the overall market focus of organisations. This article seeks to determine the market orientation and marketing culture of all staff within organisations, to ascertain to what extent other members of an organisation support or create barriers to the successful implementation of the marketing concept. This paper will provide a brief overview of the existing literature in the field of market orientation and marketing culture. After detailing the research design and methodology, a summary developed from 11 focus group sessions - consisting of all staff in one public library service in Victoria, Australia - is presented. The findings indicate that while all areas within this organisation are committed to marketing, there are various interpretations of marketing and how it should be implemented. In addition, the research finds a number of factors that could be instrumental in the successful implementation of the marketing concept in public libraries. |
| doi_str_mv | 10.1108/01435120410562899 |
| format | Article |
| fullrecord | <record><control><sourceid>proquest_cross</sourceid><recordid>TN_cdi_proquest_miscellaneous_869799568</recordid><sourceformat>XML</sourceformat><sourcesystem>PC</sourcesystem><sourcerecordid>743359550</sourcerecordid><originalsourceid>FETCH-LOGICAL-c4969-707549e272f2fd36ba0d647cbf23e589a6d7f103aeb5a2f90d1edb5e831a9bfa3</originalsourceid><addsrcrecordid>eNqN0rtuFDEUBuARAokl8AB0FhLQMODL-EYXRVwiRaKBenTGYwcHrz3YnmJfgmfGy24EIoiksmR_5y_8n657SvBrQrB6g8nAOKF4IJgLqrS-122I5KqXmpL73Wb_3jcwPOwelXKFMaaEsk334zzWDH3KlxB9gepThIC2kL_Z6uMlMmuoa7YI4ny8RSl7G-sv-hYBMlAsKnWddyg5VL9a5LdLsNtrc337R2aKxi4V-djGl3UK3qDgpwx597h74CAU--R4nnRf3r_7fPaxv_j04fzs9KI3gxa6l1jyQVsqqaNuZmICPItBmslRZrnSIGbpCGZgJw7UaTwTO0_cKkZATw7YSffykLvk9H21pY5bX4wNAaJNaxmV0FJrLtStUg6Mcc05vptUmNMmX_xXcskFbl3eCqkaBNWaNPjsL3iV1tyqLCPRSgk6sH0aOSCTUynZunHJvtWyGwke91s03tiiNvP8GAzFQHAZovHl96CglEi8_yZ8cK34DGG-U_Srf4_coOMyO_YT8SvjWw</addsrcrecordid><sourcetype>Aggregation Database</sourcetype><iscdi>true</iscdi><recordtype>article</recordtype><pqid>198862434</pqid></control><display><type>article</type><title>Intra-organisational marketing culture and market orientation: a case study of the implementation of the marketing concept in a public library</title><source>Emerald Journals</source><creator>Harrison, Paul James ; Shaw, Robin N.</creator><creatorcontrib>Harrison, Paul James ; Shaw, Robin N.</creatorcontrib><description>The measurement of both marketing culture and behaviour provides the opportunity to gain more insight into the overall market focus of organisations. This article seeks to determine the market orientation and marketing culture of all staff within organisations, to ascertain to what extent other members of an organisation support or create barriers to the successful implementation of the marketing concept. This paper will provide a brief overview of the existing literature in the field of market orientation and marketing culture. After detailing the research design and methodology, a summary developed from 11 focus group sessions - consisting of all staff in one public library service in Victoria, Australia - is presented. The findings indicate that while all areas within this organisation are committed to marketing, there are various interpretations of marketing and how it should be implemented. In addition, the research finds a number of factors that could be instrumental in the successful implementation of the marketing concept in public libraries.</description><identifier>ISSN: 0143-5124</identifier><identifier>EISSN: 1758-7921</identifier><identifier>DOI: 10.1108/01435120410562899</identifier><language>eng</language><publisher>Bradford: Emerald Group Publishing Limited</publisher><subject>Attitudes ; Australia ; Barriers ; Behavior ; Business metrics ; Competitive advantage ; Consumers ; Corporate culture ; Culture ; Customer services ; Employees ; Exact sciences and technology ; Focus groups ; Gain ; Information and communication sciences ; Information science. Documentation ; Information service management ; Internal public relations ; Libraries ; Library and documentation centre management ; Management ; Market orientation ; Market shares ; Marketing ; Markets ; Organizational culture ; Organizational management. Staff and equipment management ; Orientation ; Profits ; Promotion ; Public libraries ; Quality of service ; Sciences and techniques of general use ; Small & medium sized enterprises-SME ; Success ; Summaries ; Victoria</subject><ispartof>Library management, 2004-10, Vol.25 (8/9), p.391-398</ispartof><rights>Emerald Group Publishing Limited</rights><rights>2005 INIST-CNRS</rights><rights>Copyright MCB UP Limited (MCB) 2004</rights><lds50>peer_reviewed</lds50><oa>free_for_read</oa><woscitedreferencessubscribed>false</woscitedreferencessubscribed><citedby>FETCH-LOGICAL-c4969-707549e272f2fd36ba0d647cbf23e589a6d7f103aeb5a2f90d1edb5e831a9bfa3</citedby><cites>FETCH-LOGICAL-c4969-707549e272f2fd36ba0d647cbf23e589a6d7f103aeb5a2f90d1edb5e831a9bfa3</cites></display><links><openurl>$$Topenurl_article</openurl><openurlfulltext>$$Topenurlfull_article</openurlfulltext><thumbnail>$$Tsyndetics_thumb_exl</thumbnail><linktopdf>$$Uhttps://www.emerald.com/insight/content/doi/10.1108/01435120410562899/full/pdf$$EPDF$$P50$$Gemerald$$H</linktopdf><linktohtml>$$Uhttps://www.emerald.com/insight/content/doi/10.1108/01435120410562899/full/html$$EHTML$$P50$$Gemerald$$H</linktohtml><link.rule.ids>314,776,780,961,11614,27901,27902,52661,52664</link.rule.ids><backlink>$$Uhttp://pascal-francis.inist.fr/vibad/index.php?action=getRecordDetail&idt=16221708$$DView record in Pascal Francis$$Hfree_for_read</backlink></links><search><creatorcontrib>Harrison, Paul James</creatorcontrib><creatorcontrib>Shaw, Robin N.</creatorcontrib><title>Intra-organisational marketing culture and market orientation: a case study of the implementation of the marketing concept in a public library</title><title>Library management</title><description>The measurement of both marketing culture and behaviour provides the opportunity to gain more insight into the overall market focus of organisations. This article seeks to determine the market orientation and marketing culture of all staff within organisations, to ascertain to what extent other members of an organisation support or create barriers to the successful implementation of the marketing concept. This paper will provide a brief overview of the existing literature in the field of market orientation and marketing culture. After detailing the research design and methodology, a summary developed from 11 focus group sessions - consisting of all staff in one public library service in Victoria, Australia - is presented. The findings indicate that while all areas within this organisation are committed to marketing, there are various interpretations of marketing and how it should be implemented. In addition, the research finds a number of factors that could be instrumental in the successful implementation of the marketing concept in public libraries.</description><subject>Attitudes</subject><subject>Australia</subject><subject>Barriers</subject><subject>Behavior</subject><subject>Business metrics</subject><subject>Competitive advantage</subject><subject>Consumers</subject><subject>Corporate culture</subject><subject>Culture</subject><subject>Customer services</subject><subject>Employees</subject><subject>Exact sciences and technology</subject><subject>Focus groups</subject><subject>Gain</subject><subject>Information and communication sciences</subject><subject>Information science. Documentation</subject><subject>Information service management</subject><subject>Internal public relations</subject><subject>Libraries</subject><subject>Library and documentation centre management</subject><subject>Management</subject><subject>Market orientation</subject><subject>Market shares</subject><subject>Marketing</subject><subject>Markets</subject><subject>Organizational culture</subject><subject>Organizational management. Staff and equipment management</subject><subject>Orientation</subject><subject>Profits</subject><subject>Promotion</subject><subject>Public libraries</subject><subject>Quality of service</subject><subject>Sciences and techniques of general use</subject><subject>Small & medium sized enterprises-SME</subject><subject>Success</subject><subject>Summaries</subject><subject>Victoria</subject><issn>0143-5124</issn><issn>1758-7921</issn><fulltext>true</fulltext><rsrctype>article</rsrctype><creationdate>2004</creationdate><recordtype>article</recordtype><sourceid>BENPR</sourceid><recordid>eNqN0rtuFDEUBuARAokl8AB0FhLQMODL-EYXRVwiRaKBenTGYwcHrz3YnmJfgmfGy24EIoiksmR_5y_8n657SvBrQrB6g8nAOKF4IJgLqrS-122I5KqXmpL73Wb_3jcwPOwelXKFMaaEsk334zzWDH3KlxB9gepThIC2kL_Z6uMlMmuoa7YI4ny8RSl7G-sv-hYBMlAsKnWddyg5VL9a5LdLsNtrc337R2aKxi4V-djGl3UK3qDgpwx597h74CAU--R4nnRf3r_7fPaxv_j04fzs9KI3gxa6l1jyQVsqqaNuZmICPItBmslRZrnSIGbpCGZgJw7UaTwTO0_cKkZATw7YSffykLvk9H21pY5bX4wNAaJNaxmV0FJrLtStUg6Mcc05vptUmNMmX_xXcskFbl3eCqkaBNWaNPjsL3iV1tyqLCPRSgk6sH0aOSCTUynZunHJvtWyGwke91s03tiiNvP8GAzFQHAZovHl96CglEi8_yZ8cK34DGG-U_Srf4_coOMyO_YT8SvjWw</recordid><startdate>20041001</startdate><enddate>20041001</enddate><creator>Harrison, Paul James</creator><creator>Shaw, Robin N.</creator><general>Emerald Group Publishing Limited</general><general>Emerald</general><scope>IQODW</scope><scope>AAYXX</scope><scope>CITATION</scope><scope>0U~</scope><scope>1-H</scope><scope>7WY</scope><scope>7WZ</scope><scope>7XB</scope><scope>ABUWG</scope><scope>AFKRA</scope><scope>ALSLI</scope><scope>BENPR</scope><scope>BEZIV</scope><scope>CCPQU</scope><scope>CNYFK</scope><scope>DWQXO</scope><scope>E3H</scope><scope>F2A</scope><scope>F~G</scope><scope>K6~</scope><scope>L.-</scope><scope>L.0</scope><scope>M0C</scope><scope>M1O</scope><scope>PQBIZ</scope><scope>PQEST</scope><scope>PQQKQ</scope><scope>PQUKI</scope><scope>Q9U</scope><scope>7SC</scope><scope>8FD</scope><scope>JQ2</scope><scope>L7M</scope><scope>L~C</scope><scope>L~D</scope></search><sort><creationdate>20041001</creationdate><title>Intra-organisational marketing culture and market orientation: a case study of the implementation of the marketing concept in a public library</title><author>Harrison, Paul James ; Shaw, Robin N.</author></sort><facets><frbrtype>5</frbrtype><frbrgroupid>cdi_FETCH-LOGICAL-c4969-707549e272f2fd36ba0d647cbf23e589a6d7f103aeb5a2f90d1edb5e831a9bfa3</frbrgroupid><rsrctype>articles</rsrctype><prefilter>articles</prefilter><language>eng</language><creationdate>2004</creationdate><topic>Attitudes</topic><topic>Australia</topic><topic>Barriers</topic><topic>Behavior</topic><topic>Business metrics</topic><topic>Competitive advantage</topic><topic>Consumers</topic><topic>Corporate culture</topic><topic>Culture</topic><topic>Customer services</topic><topic>Employees</topic><topic>Exact sciences and technology</topic><topic>Focus groups</topic><topic>Gain</topic><topic>Information and communication sciences</topic><topic>Information science. Documentation</topic><topic>Information service management</topic><topic>Internal public relations</topic><topic>Libraries</topic><topic>Library and documentation centre management</topic><topic>Management</topic><topic>Market orientation</topic><topic>Market shares</topic><topic>Marketing</topic><topic>Markets</topic><topic>Organizational culture</topic><topic>Organizational management. Staff and equipment management</topic><topic>Orientation</topic><topic>Profits</topic><topic>Promotion</topic><topic>Public libraries</topic><topic>Quality of service</topic><topic>Sciences and techniques of general use</topic><topic>Small & medium sized enterprises-SME</topic><topic>Success</topic><topic>Summaries</topic><topic>Victoria</topic><toplevel>peer_reviewed</toplevel><toplevel>online_resources</toplevel><creatorcontrib>Harrison, Paul James</creatorcontrib><creatorcontrib>Shaw, Robin N.</creatorcontrib><collection>Pascal-Francis</collection><collection>CrossRef</collection><collection>Global News & ABI/Inform Professional</collection><collection>Trade PRO</collection><collection>ABI/INFORM Collection</collection><collection>ABI/INFORM Global (PDF only)</collection><collection>ProQuest Central (purchase pre-March 2016)</collection><collection>ProQuest Central (Alumni Edition)</collection><collection>ProQuest Central UK/Ireland</collection><collection>Social Science Premium Collection</collection><collection>ProQuest Central</collection><collection>Business Premium Collection</collection><collection>ProQuest One Community College</collection><collection>Library & Information Science Collection</collection><collection>ProQuest Central Korea</collection><collection>Library & Information Sciences Abstracts (LISA)</collection><collection>Library & Information Science Abstracts (LISA)</collection><collection>ABI/INFORM Global (Corporate)</collection><collection>ProQuest Business Collection</collection><collection>ABI/INFORM Professional Advanced</collection><collection>ABI/INFORM Professional Standard</collection><collection>ABI/INFORM Global</collection><collection>Library Science Database</collection><collection>ProQuest One Business</collection><collection>ProQuest One Academic Eastern Edition (DO NOT USE)</collection><collection>ProQuest One Academic</collection><collection>ProQuest One Academic UKI Edition</collection><collection>ProQuest Central Basic</collection><collection>Computer and Information Systems Abstracts</collection><collection>Technology Research Database</collection><collection>ProQuest Computer Science Collection</collection><collection>Advanced Technologies Database with Aerospace</collection><collection>Computer and Information Systems Abstracts Academic</collection><collection>Computer and Information Systems Abstracts Professional</collection><jtitle>Library management</jtitle></facets><delivery><delcategory>Remote Search Resource</delcategory><fulltext>fulltext</fulltext></delivery><addata><au>Harrison, Paul James</au><au>Shaw, Robin N.</au><format>journal</format><genre>article</genre><ristype>JOUR</ristype><atitle>Intra-organisational marketing culture and market orientation: a case study of the implementation of the marketing concept in a public library</atitle><jtitle>Library management</jtitle><date>2004-10-01</date><risdate>2004</risdate><volume>25</volume><issue>8/9</issue><spage>391</spage><epage>398</epage><pages>391-398</pages><issn>0143-5124</issn><eissn>1758-7921</eissn><abstract>The measurement of both marketing culture and behaviour provides the opportunity to gain more insight into the overall market focus of organisations. This article seeks to determine the market orientation and marketing culture of all staff within organisations, to ascertain to what extent other members of an organisation support or create barriers to the successful implementation of the marketing concept. This paper will provide a brief overview of the existing literature in the field of market orientation and marketing culture. After detailing the research design and methodology, a summary developed from 11 focus group sessions - consisting of all staff in one public library service in Victoria, Australia - is presented. The findings indicate that while all areas within this organisation are committed to marketing, there are various interpretations of marketing and how it should be implemented. In addition, the research finds a number of factors that could be instrumental in the successful implementation of the marketing concept in public libraries.</abstract><cop>Bradford</cop><pub>Emerald Group Publishing Limited</pub><doi>10.1108/01435120410562899</doi><tpages>8</tpages><oa>free_for_read</oa></addata></record> |
| fulltext | fulltext |
| identifier | ISSN: 0143-5124 |
| ispartof | Library management, 2004-10, Vol.25 (8/9), p.391-398 |
| issn | 0143-5124 1758-7921 |
| language | eng |
| recordid | cdi_proquest_miscellaneous_869799568 |
| source | Emerald Journals |
| subjects | Attitudes Australia Barriers Behavior Business metrics Competitive advantage Consumers Corporate culture Culture Customer services Employees Exact sciences and technology Focus groups Gain Information and communication sciences Information science. Documentation Information service management Internal public relations Libraries Library and documentation centre management Management Market orientation Market shares Marketing Markets Organizational culture Organizational management. Staff and equipment management Orientation Profits Promotion Public libraries Quality of service Sciences and techniques of general use Small & medium sized enterprises-SME Success Summaries Victoria |
| title | Intra-organisational marketing culture and market orientation: a case study of the implementation of the marketing concept in a public library |
| url | https://sfx.bib-bvb.de/sfx_tum?ctx_ver=Z39.88-2004&ctx_enc=info:ofi/enc:UTF-8&ctx_tim=2025-02-08T13%3A03%3A20IST&url_ver=Z39.88-2004&url_ctx_fmt=infofi/fmt:kev:mtx:ctx&rfr_id=info:sid/primo.exlibrisgroup.com:primo3-Article-proquest_cross&rft_val_fmt=info:ofi/fmt:kev:mtx:journal&rft.genre=article&rft.atitle=Intra-organisational%20marketing%20culture%20and%20market%20orientation:%20a%20case%20study%20of%20the%20implementation%20of%20the%20marketing%20concept%20in%20a%20public%20library&rft.jtitle=Library%20management&rft.au=Harrison,%20Paul%20James&rft.date=2004-10-01&rft.volume=25&rft.issue=8/9&rft.spage=391&rft.epage=398&rft.pages=391-398&rft.issn=0143-5124&rft.eissn=1758-7921&rft_id=info:doi/10.1108/01435120410562899&rft_dat=%3Cproquest_cross%3E743359550%3C/proquest_cross%3E%3Curl%3E%3C/url%3E&disable_directlink=true&sfx.directlink=off&sfx.report_link=0&rft_id=info:oai/&rft_pqid=198862434&rft_id=info:pmid/&rfr_iscdi=true |