Google's Insights for Search: A Note Evaluating the Use of Search Engine Data in Social Research
Objective. This research note presents and assesses the potential for Google's Insights for Search tool for use in social science research. Methods. Measures of social phenomena across time and across ecological units produced from search engine data are compared with existing data sources. Res...
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| Veröffentlicht in: | Social science quarterly 2011-03, Vol.92 (1), p.285-295 |
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| container_title | Social science quarterly |
| container_volume | 92 |
| creator | Scheitle, Christopher P. |
| description | Objective. This research note presents and assesses the potential for Google's Insights for Search tool for use in social science research. Methods. Measures of social phenomena across time and across ecological units produced from search engine data are compared with existing data sources. Results. The comparisons show that the search engine data correspond quite closely with existing measures of issue salience and religious adherence. Conclusions. Given its relative lack of cost both in terms of money and labor, its flexibility, and its correspondence to other data, social scientists should consider the Insights for Search tool for research purposes. |
| doi_str_mv | 10.1111/j.1540-6237.2011.00768.x |
| format | Article |
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This research note presents and assesses the potential for Google's Insights for Search tool for use in social science research. Methods. Measures of social phenomena across time and across ecological units produced from search engine data are compared with existing data sources. Results. The comparisons show that the search engine data correspond quite closely with existing measures of issue salience and religious adherence. Conclusions. Given its relative lack of cost both in terms of money and labor, its flexibility, and its correspondence to other data, social scientists should consider the Insights for Search tool for research purposes.</description><identifier>ISSN: 0038-4941</identifier><identifier>EISSN: 1540-6237</identifier><identifier>DOI: 10.1111/j.1540-6237.2011.00768.x</identifier><identifier>CODEN: SSQTAL</identifier><language>eng</language><publisher>Malden, USA: Blackwell Publishing Inc</publisher><subject>Catholicism ; Comparative analysis ; Data collection ; Environmental social sciences ; Innovations in Social Science Research Methods ; Internet ; Methodology (Data Collection) ; New age culture ; Religion ; Research methods ; Search engines ; Search terms ; Searches ; Social research ; Social Science Research ; Social Scientists ; Sociology ; Sociology of communication and mass media. 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Given its relative lack of cost both in terms of money and labor, its flexibility, and its correspondence to other data, social scientists should consider the Insights for Search tool for research purposes.</description><subject>Catholicism</subject><subject>Comparative analysis</subject><subject>Data collection</subject><subject>Environmental social sciences</subject><subject>Innovations in Social Science Research Methods</subject><subject>Internet</subject><subject>Methodology (Data Collection)</subject><subject>New age culture</subject><subject>Religion</subject><subject>Research methods</subject><subject>Search engines</subject><subject>Search terms</subject><subject>Searches</subject><subject>Social research</subject><subject>Social Science Research</subject><subject>Social Scientists</subject><subject>Sociology</subject><subject>Sociology of communication and mass media. 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Sociolinguistics</topic><topic>Sociology of knowledge and sociology of culture</topic><topic>Unemployment</topic><toplevel>peer_reviewed</toplevel><toplevel>online_resources</toplevel><creatorcontrib>Scheitle, Christopher P.</creatorcontrib><collection>Istex</collection><collection>Pascal-Francis</collection><collection>RePEc IDEAS</collection><collection>RePEc</collection><collection>CrossRef</collection><collection>Sociological Abstracts (pre-2017)</collection><collection>Worldwide Political Science Abstracts</collection><collection>International Bibliography of the Social Sciences (IBSS)</collection><collection>Sociological Abstracts</collection><collection>Sociological Abstracts</collection><collection>International Bibliography of the Social Sciences</collection><collection>International Bibliography of the Social Sciences</collection><collection>Sociological Abstracts (Ovid)</collection><jtitle>Social science quarterly</jtitle></facets><delivery><delcategory>Remote Search Resource</delcategory><fulltext>fulltext</fulltext></delivery><addata><au>Scheitle, Christopher P.</au><format>journal</format><genre>article</genre><ristype>JOUR</ristype><atitle>Google's Insights for Search: A Note Evaluating the Use of Search Engine Data in Social Research</atitle><jtitle>Social science quarterly</jtitle><date>2011-03</date><risdate>2011</risdate><volume>92</volume><issue>1</issue><spage>285</spage><epage>295</epage><pages>285-295</pages><issn>0038-4941</issn><eissn>1540-6237</eissn><coden>SSQTAL</coden><abstract>Objective. This research note presents and assesses the potential for Google's Insights for Search tool for use in social science research. Methods. Measures of social phenomena across time and across ecological units produced from search engine data are compared with existing data sources. Results. The comparisons show that the search engine data correspond quite closely with existing measures of issue salience and religious adherence. Conclusions. Given its relative lack of cost both in terms of money and labor, its flexibility, and its correspondence to other data, social scientists should consider the Insights for Search tool for research purposes.</abstract><cop>Malden, USA</cop><pub>Blackwell Publishing Inc</pub><doi>10.1111/j.1540-6237.2011.00768.x</doi><tpages>11</tpages></addata></record> |
| fulltext | fulltext |
| identifier | ISSN: 0038-4941 |
| ispartof | Social science quarterly, 2011-03, Vol.92 (1), p.285-295 |
| issn | 0038-4941 1540-6237 |
| language | eng |
| recordid | cdi_proquest_miscellaneous_868765675 |
| source | Jstor Complete Legacy; RePEc; Wiley Online Library Journals Frontfile Complete; Worldwide Political Science Abstracts; Business Source Complete; Sociological Abstracts |
| subjects | Catholicism Comparative analysis Data collection Environmental social sciences Innovations in Social Science Research Methods Internet Methodology (Data Collection) New age culture Religion Research methods Search engines Search terms Searches Social research Social Science Research Social Scientists Sociology Sociology of communication and mass media. Sociolinguistics Sociology of knowledge and sociology of culture Unemployment |
| title | Google's Insights for Search: A Note Evaluating the Use of Search Engine Data in Social Research |
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