Entrepreneurship: Its relationship with market orientation and learning orientation and as antecedents to innovation and customer value
This paper seeks to address two main problems. First, it evaluates the direct effect of entrepreneurship and business orientations namely, learning orientation, integrated market orientation and human resource practices on innovation and customer value. Second, it examines the interaction effect of...
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| Veröffentlicht in: | Industrial marketing management 2011-04, Vol.40 (3), p.336-345 |
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| container_title | Industrial marketing management |
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| creator | Nasution, Hanny N. Mavondo, Felix T. Matanda, Margaret Jekanyika Ndubisi, Nelson Oly |
| description | This paper seeks to address two main problems. First, it evaluates the direct effect of entrepreneurship and business orientations namely, learning orientation, integrated market orientation and human resource practices on innovation and customer value. Second, it examines the interaction effect of entrepreneurship and business orientations on innovation and customer value. Data were collected from small and medium-size hotels in Indonesia and analysed using the structural equation model. The results show that entrepreneurship and human resource management were shown to be the most significant drivers of innovation and customer value. The results further suggest that interaction of entrepreneurship and integrated market orientation as well as human resource practices has significant impact on customer value and innovation respectively. Theoretical and practical implications of the study are discussed. |
| doi_str_mv | 10.1016/j.indmarman.2010.08.002 |
| format | Article |
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Theoretical and practical implications of the study are discussed.</description><subject>Business orientation</subject><subject>Customer service</subject><subject>Customer value</subject><subject>Entrepreneurship</subject><subject>Hotel industry</subject><subject>Hotels & motels</subject><subject>Human resources</subject><subject>Indonesia</subject><subject>Innovation</subject><subject>Innovations</subject><subject>Learning</subject><subject>Market orientation</subject><subject>Marketing</subject><subject>Marketization</subject><subject>Small & medium sized enterprises-SME</subject><subject>Studies</subject><issn>0019-8501</issn><issn>1873-2062</issn><fulltext>true</fulltext><rsrctype>article</rsrctype><creationdate>2011</creationdate><recordtype>article</recordtype><recordid>eNqFkU1P5DAMhqMVK-3A7m_YiAunDk6br3JDiC8Jicvco2zrQmY7yZCkg_gF_G0yDAIJDuRiyX5sx-9LyF8GcwZMHi_nzvcrG1fWz2soWdBzgPoHmTGtmqoGWe-RGQBrKy2A_SL7KS2hvAb4jDyf-xxxHdHjFNO9W5_Q65xoxNFmF_w2Qx9dvqdlw3_MNESHPr_WqPU9HdFG7_zdl4JNJWTssC_pRHOgzvuw-QC6KeWwwkg3dpzwN_k52DHhn7d4QBYX54uzq-rm9vL67PSm6jiIXA0MteQoJDRWCaFVr_5hA0pZHHSvONaslShaBCl5Qdq25p3Qoi6Xi0E3B-RoN3Ydw8OEKZuVSx2Oo_UYpmS0lK3iQvFCHn4il2GKvvzNaNEyBppvIbWDuhhSijiYdXRFqSfDwGzdMUvz7o7ZumNAm-JO6TzddWI5duMwmtQVAYtcLmKXTR_ctzNeAKKinzc</recordid><startdate>20110401</startdate><enddate>20110401</enddate><creator>Nasution, Hanny N.</creator><creator>Mavondo, Felix T.</creator><creator>Matanda, Margaret Jekanyika</creator><creator>Ndubisi, Nelson Oly</creator><general>Elsevier Inc</general><general>Elsevier Sequoia S.A</general><scope>AAYXX</scope><scope>CITATION</scope><scope>8BJ</scope><scope>FQK</scope><scope>JBE</scope></search><sort><creationdate>20110401</creationdate><title>Entrepreneurship: Its relationship with market orientation and learning orientation and as antecedents to innovation and customer value</title><author>Nasution, Hanny N. ; Mavondo, Felix T. ; Matanda, Margaret Jekanyika ; Ndubisi, Nelson Oly</author></sort><facets><frbrtype>5</frbrtype><frbrgroupid>cdi_FETCH-LOGICAL-c405t-f1e864e5603a75587d7be3077aef8d74e2196e59e06643a79924c58525015f83</frbrgroupid><rsrctype>articles</rsrctype><prefilter>articles</prefilter><language>eng</language><creationdate>2011</creationdate><topic>Business orientation</topic><topic>Customer service</topic><topic>Customer value</topic><topic>Entrepreneurship</topic><topic>Hotel industry</topic><topic>Hotels & motels</topic><topic>Human resources</topic><topic>Indonesia</topic><topic>Innovation</topic><topic>Innovations</topic><topic>Learning</topic><topic>Market orientation</topic><topic>Marketing</topic><topic>Marketization</topic><topic>Small & medium sized enterprises-SME</topic><topic>Studies</topic><toplevel>peer_reviewed</toplevel><toplevel>online_resources</toplevel><creatorcontrib>Nasution, Hanny N.</creatorcontrib><creatorcontrib>Mavondo, Felix T.</creatorcontrib><creatorcontrib>Matanda, Margaret Jekanyika</creatorcontrib><creatorcontrib>Ndubisi, Nelson Oly</creatorcontrib><collection>CrossRef</collection><collection>International Bibliography of the Social Sciences (IBSS)</collection><collection>International Bibliography of the Social Sciences</collection><collection>International Bibliography of the Social Sciences</collection><jtitle>Industrial marketing management</jtitle></facets><delivery><delcategory>Remote Search Resource</delcategory><fulltext>fulltext</fulltext></delivery><addata><au>Nasution, Hanny N.</au><au>Mavondo, Felix T.</au><au>Matanda, Margaret Jekanyika</au><au>Ndubisi, Nelson Oly</au><format>journal</format><genre>article</genre><ristype>JOUR</ristype><atitle>Entrepreneurship: Its relationship with market orientation and learning orientation and as antecedents to innovation and customer value</atitle><jtitle>Industrial marketing management</jtitle><date>2011-04-01</date><risdate>2011</risdate><volume>40</volume><issue>3</issue><spage>336</spage><epage>345</epage><pages>336-345</pages><issn>0019-8501</issn><eissn>1873-2062</eissn><coden>IMMADX</coden><abstract>This paper seeks to address two main problems. 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| fulltext | fulltext |
| identifier | ISSN: 0019-8501 |
| ispartof | Industrial marketing management, 2011-04, Vol.40 (3), p.336-345 |
| issn | 0019-8501 1873-2062 |
| language | eng |
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| source | Elsevier ScienceDirect Journals Complete |
| subjects | Business orientation Customer service Customer value Entrepreneurship Hotel industry Hotels & motels Human resources Indonesia Innovation Innovations Learning Market orientation Marketing Marketization Small & medium sized enterprises-SME Studies |
| title | Entrepreneurship: Its relationship with market orientation and learning orientation and as antecedents to innovation and customer value |
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