Examining Comparative Shopping Agents from Two Types of Search Results

When searching for products and information using search engines, Web consumers often see comparative shopping agents (CSAs) in search results. CSAs list companies that sell desired products and the prices they offer on one page, greatly reducing search costs. Using 168 digital camera models from se...

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Veröffentlicht in:Information systems management 2010-01, Vol.27 (1), p.3-9
Hauptverfasser: Ma, Zhongming, Liao, Kun, Lee, Johnny Jiung-Yee
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Liao, Kun
Lee, Johnny Jiung-Yee
description When searching for products and information using search engines, Web consumers often see comparative shopping agents (CSAs) in search results. CSAs list companies that sell desired products and the prices they offer on one page, greatly reducing search costs. Using 168 digital camera models from seven major camera makers, we examine CSAs between organic and paid search results in terms of the number of CSAs, number of vendors, lowest and average prices, and price dispersion.
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subjects Applied sciences
Artificial intelligence
comparative shopping agent
Computer science
control theory
systems
Computer systems and distributed systems. User interface
Cost reduction
Electronic commerce
Exact sciences and technology
Information systems
Information systems. Data bases
Learning and adaptive systems
Management
Memory organisation. Data processing
Online shopping
organic results
paid results
price comparison site
Pricing policies
reliability
Search engines
Searching
Service introduction
Shopping
Software
Studies
Trust
title Examining Comparative Shopping Agents from Two Types of Search Results
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