Yakity-Yak: Who Talks Back? An Email Experiment

Objective. We extend the scope of the often-asked question "who talks more—men or women?" by analyzing gender differences in talking via electronic communication. We do this by conducting a controlled experiment to elicit email communications and personal characteristics from a sample of c...

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Veröffentlicht in:Social science quarterly 2010-12, Vol.91 (4), p.1007-1024
Hauptverfasser: Brajer, Victor, Gill, Andrew
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container_title Social science quarterly
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creator Brajer, Victor
Gill, Andrew
description Objective. We extend the scope of the often-asked question "who talks more—men or women?" by analyzing gender differences in talking via electronic communication. We do this by conducting a controlled experiment to elicit email communications and personal characteristics from a sample of college students. Methods. An integration of the disparate fields of communications, education, women's studies, and economics guides our approach, which uses multivariate regression to explain word counts from our electronic survey. Results. We find a positive and significant effect of being female on number of words used, especially when communication is with a female professor, consistent with a female role model hypothesis. Conclusion. Overall, we find that women "talk" more than men—sometimes. The results depend on the topic of conversation and to whom they are talking. Electronic communications may level the playing field, or even give females an advantage, in certain communication situations.
doi_str_mv 10.1111/j.1540-6237.2010.00746.x
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source Jstor Complete Legacy; RePEc; Wiley Online Library Journals Frontfile Complete; Worldwide Political Science Abstracts; Business Source Complete; Sociological Abstracts
subjects Behavior
College Students
Communication
Communications technology
Conversation
Electronic mail systems
Email
Ethnicity
Experiments
Females
First language
Gender differences
Gender roles
Hispanics
Hypotheses
Internet
Men
Of General Interest
Sex
Sex Differences
Sex differentiation
Sex Roles
Social Integration
Sociology
Student surveys
Students
Studies
Telecommunications
Women's studies
Womens Roles
Womens Studies
title Yakity-Yak: Who Talks Back? An Email Experiment
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