Mood Influences on Automatic and Controlled Semantic Priming

Mood effects on automatic and controlled components of semantic priming were examined. After a neutral or positive mood manipulation, subjects underwent two blocks of a priming task. Automatic and strategic priming processes were operationally differentiated by the assumption that automatic priming...

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Veröffentlicht in:The American journal of psychology 1998-06, Vol.111 (2), p.265-278
Hauptverfasser: Hänze, Martin, Meyer, Herbert A.
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description Mood effects on automatic and controlled components of semantic priming were examined. After a neutral or positive mood manipulation, subjects underwent two blocks of a priming task. Automatic and strategic priming processes were operationally differentiated by the assumption that automatic priming remains constant during the task, whereas controlled priming develops slowly during the course of the experiment. In the first block the priming effect was greater for happy than for neutral mood participants. In the second block the priming effect was greater for neutral mood than for happy participants. The results confirm the hypothesis of a mood-dependent processing change: During early trials priming is based on automatic processing facilitated by positive mood. This processing mode is later superseded by controlled processes aided by neutral mood.
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subjects Adult
Affect
Arousal
Attention
Cognition
Emotional states
Emotions
Experiments
Female
Happiness
Humans
Male
Memory
Memory recall
Mood (Psychology)
Motivation
Paired-Associate Learning
Personality psychology
Persuasion
Priming (Psychology)
Psychological aspects
Psychology
Reaction Time
Semantics
Social psychology
Speech Perception
Words
title Mood Influences on Automatic and Controlled Semantic Priming
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