Making the News: Movement Organizations, Media Attention, and the Public Agenda
Increasingly, scholars have come to see the news media as playing a pivotal role in shaping whether social movements are able to bring about broader social change. By drawing attention to movements' issues, claims, and supporters, the news media can shape the public agenda by influencing public...
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| Veröffentlicht in: | American sociological review 2010-12, Vol.75 (6), p.841-866 |
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| creator | Andrews, Kenneth T. Caren, Neal |
| description | Increasingly, scholars have come to see the news media as playing a pivotal role in shaping whether social movements are able to bring about broader social change. By drawing attention to movements' issues, claims, and supporters, the news media can shape the public agenda by influencing public opinion, authorities, and elites. Why are some social movement organizations more successful than others at gaining media coverage? Specifically, what organizational, tactical, and issue characteristics enhance media attention? We combine detailed organizational survey data from a representative sample of 187 local environmental organizations in North Carolina with complete news coverage of those organizations in 11 major daily newspapers in the two years following the survey (2,095 articles). Our analyses reveal that local news media favor professional and formalized groups that employ routine advocacy tactics, mobilize large numbers of people, and work on issues that overlap with newspapers' focus on local economic growth and well-being. Groups that are confrontational, volunteerled, or advocate on behalf of novel issues do not garner as much attention in local media outlets. These findings have important implications and challenge widely held claims about the pathways by which movement actors shape the public agenda through the news media. |
| doi_str_mv | 10.1177/0003122410386689 |
| format | Article |
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By drawing attention to movements' issues, claims, and supporters, the news media can shape the public agenda by influencing public opinion, authorities, and elites. Why are some social movement organizations more successful than others at gaining media coverage? Specifically, what organizational, tactical, and issue characteristics enhance media attention? We combine detailed organizational survey data from a representative sample of 187 local environmental organizations in North Carolina with complete news coverage of those organizations in 11 major daily newspapers in the two years following the survey (2,095 articles). Our analyses reveal that local news media favor professional and formalized groups that employ routine advocacy tactics, mobilize large numbers of people, and work on issues that overlap with newspapers' focus on local economic growth and well-being. Groups that are confrontational, volunteerled, or advocate on behalf of novel issues do not garner as much attention in local media outlets. 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By drawing attention to movements' issues, claims, and supporters, the news media can shape the public agenda by influencing public opinion, authorities, and elites. Why are some social movement organizations more successful than others at gaining media coverage? Specifically, what organizational, tactical, and issue characteristics enhance media attention? We combine detailed organizational survey data from a representative sample of 187 local environmental organizations in North Carolina with complete news coverage of those organizations in 11 major daily newspapers in the two years following the survey (2,095 articles). Our analyses reveal that local news media favor professional and formalized groups that employ routine advocacy tactics, mobilize large numbers of people, and work on issues that overlap with newspapers' focus on local economic growth and well-being. Groups that are confrontational, volunteerled, or advocate on behalf of novel issues do not garner as much attention in local media outlets. 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By drawing attention to movements' issues, claims, and supporters, the news media can shape the public agenda by influencing public opinion, authorities, and elites. Why are some social movement organizations more successful than others at gaining media coverage? Specifically, what organizational, tactical, and issue characteristics enhance media attention? We combine detailed organizational survey data from a representative sample of 187 local environmental organizations in North Carolina with complete news coverage of those organizations in 11 major daily newspapers in the two years following the survey (2,095 articles). Our analyses reveal that local news media favor professional and formalized groups that employ routine advocacy tactics, mobilize large numbers of people, and work on issues that overlap with newspapers' focus on local economic growth and well-being. 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| ispartof | American sociological review, 2010-12, Vol.75 (6), p.841-866 |
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| subjects | Advocacy Agroecology Attention Binomials Communication Economic Development Economic growth Economic wellbeing Elites Environment Environmental conservation Environmental groups Environmental organizations Environmentalism Focus Journalism Journalists Local media Mass Media Mass media effects Media Media coverage Media studies News News Coverage News Media News Reporting Organizations Political protests Polls & surveys Public Opinion Reporters Social activism Social Change Social movement organizations Social Movements Social welfare Sociology Sociology of communication and mass media. Sociolinguistics Sociology of knowledge and sociology of culture Studies Supporters Sustainable agriculture Tactics U.S.A Well being Work |
| title | Making the News: Movement Organizations, Media Attention, and the Public Agenda |
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