High Risk, Strong Belief: Images of the Future in the Media Industry
When planning for the future, media managers must balance realism with the need to foresee unexpected changes. This article investigates images of the future in the Norwegian media industry in the early years of the 21 st century and identifies five key trends that media managers envisioned: persona...
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| Veröffentlicht in: | Nordicom review 2010-11, Vol.31 (2), p.3-16 |
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| creator | Fagerjord, Anders Maasø, Arnt Storsul, Tanja Syvertsen, Trine |
| description | When planning for the future, media managers must balance realism with the need to foresee unexpected changes. This article investigates images of the future in the Norwegian media industry in the early years of the 21
st
century and identifies five key trends that media managers envisioned:
personalized content, user-generated content, rich media, cross-platform media
, and
mobility
. We argue that increased reflection on such visions and how they are formed may put managers (and researchers) in a better position to meet the future. We therefore ask to what degree they were influenced by actual developments at the time, or anchored in more classical imagery of the future. The analysis illustrates how new technologies become focal points for articulating old dreams about the future. At the latest turn of the century, the mobile phone served as such a focal technology. |
| doi_str_mv | 10.1515/nor-2017-0126 |
| format | Article |
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st
century and identifies five key trends that media managers envisioned:
personalized content, user-generated content, rich media, cross-platform media
, and
mobility
. We argue that increased reflection on such visions and how they are formed may put managers (and researchers) in a better position to meet the future. We therefore ask to what degree they were influenced by actual developments at the time, or anchored in more classical imagery of the future. The analysis illustrates how new technologies become focal points for articulating old dreams about the future. At the latest turn of the century, the mobile phone served as such a focal technology.</description><identifier>ISSN: 2001-5119</identifier><identifier>ISSN: 1403-1108</identifier><identifier>EISSN: 2001-5119</identifier><identifier>DOI: 10.1515/nor-2017-0126</identifier><identifier>CODEN: NRNRD9</identifier><language>eng</language><subject>Communication ; Forecasts ; Information services ; Information technology ; Management techniques ; Mass media ; Media ; New technology ; Norway ; Planning ; Risk ; Social change</subject><ispartof>Nordicom review, 2010-11, Vol.31 (2), p.3-16</ispartof><lds50>peer_reviewed</lds50><oa>free_for_read</oa><woscitedreferencessubscribed>false</woscitedreferencessubscribed><cites>FETCH-LOGICAL-c257t-51bbcccd2b4b7fb764b077a3e7288db59e7273e44d73395bbf47819debf63e5e3</cites></display><links><openurl>$$Topenurl_article</openurl><openurlfulltext>$$Topenurlfull_article</openurlfulltext><thumbnail>$$Tsyndetics_thumb_exl</thumbnail><link.rule.ids>314,776,780,27842,27901,27902</link.rule.ids></links><search><creatorcontrib>Fagerjord, Anders</creatorcontrib><creatorcontrib>Maasø, Arnt</creatorcontrib><creatorcontrib>Storsul, Tanja</creatorcontrib><creatorcontrib>Syvertsen, Trine</creatorcontrib><title>High Risk, Strong Belief: Images of the Future in the Media Industry</title><title>Nordicom review</title><description>When planning for the future, media managers must balance realism with the need to foresee unexpected changes. This article investigates images of the future in the Norwegian media industry in the early years of the 21
st
century and identifies five key trends that media managers envisioned:
personalized content, user-generated content, rich media, cross-platform media
, and
mobility
. We argue that increased reflection on such visions and how they are formed may put managers (and researchers) in a better position to meet the future. We therefore ask to what degree they were influenced by actual developments at the time, or anchored in more classical imagery of the future. The analysis illustrates how new technologies become focal points for articulating old dreams about the future. At the latest turn of the century, the mobile phone served as such a focal technology.</description><subject>Communication</subject><subject>Forecasts</subject><subject>Information services</subject><subject>Information technology</subject><subject>Management techniques</subject><subject>Mass media</subject><subject>Media</subject><subject>New technology</subject><subject>Norway</subject><subject>Planning</subject><subject>Risk</subject><subject>Social change</subject><issn>2001-5119</issn><issn>1403-1108</issn><issn>2001-5119</issn><fulltext>true</fulltext><rsrctype>article</rsrctype><creationdate>2010</creationdate><recordtype>article</recordtype><sourceid>7TQ</sourceid><recordid>eNqFkD1PwzAYhC0EEiUwIjFmY8Fg-_VHMkJVKFIlJD5mK3Zel0CaFDsd-PckKgMb091wujs9hJxzds0VVzddH6lg3FDGhT4gM8EYp4rz8vCPPyYnKX0wBpJpmJGLZbN-z5-b9HmVvwyx79b5HbYNhlNyFKo24dmvZuTtfvE6X9LV08Pj_HZFvVBmGCud897XwklngjNaOmZMBWhEUdROlaMxgFLWBqBUzgVpCl7W6IIGVAgZudz3bmP_tcM02E2TPLZt1WG_S7ZQIGA8r_9PykKbUo1zGaH7pI99ShGD3cZmU8Vvy5mdUNkRlZ1Q2QkV_AB0j1nk</recordid><startdate>20101101</startdate><enddate>20101101</enddate><creator>Fagerjord, Anders</creator><creator>Maasø, Arnt</creator><creator>Storsul, Tanja</creator><creator>Syvertsen, Trine</creator><scope>AAYXX</scope><scope>CITATION</scope><scope>8BJ</scope><scope>FQK</scope><scope>JBE</scope><scope>7TQ</scope><scope>DHY</scope><scope>DON</scope></search><sort><creationdate>20101101</creationdate><title>High Risk, Strong Belief</title><author>Fagerjord, Anders ; Maasø, Arnt ; Storsul, Tanja ; Syvertsen, Trine</author></sort><facets><frbrtype>5</frbrtype><frbrgroupid>cdi_FETCH-LOGICAL-c257t-51bbcccd2b4b7fb764b077a3e7288db59e7273e44d73395bbf47819debf63e5e3</frbrgroupid><rsrctype>articles</rsrctype><prefilter>articles</prefilter><language>eng</language><creationdate>2010</creationdate><topic>Communication</topic><topic>Forecasts</topic><topic>Information services</topic><topic>Information technology</topic><topic>Management techniques</topic><topic>Mass media</topic><topic>Media</topic><topic>New technology</topic><topic>Norway</topic><topic>Planning</topic><topic>Risk</topic><topic>Social change</topic><toplevel>peer_reviewed</toplevel><toplevel>online_resources</toplevel><creatorcontrib>Fagerjord, Anders</creatorcontrib><creatorcontrib>Maasø, Arnt</creatorcontrib><creatorcontrib>Storsul, Tanja</creatorcontrib><creatorcontrib>Syvertsen, Trine</creatorcontrib><collection>CrossRef</collection><collection>International Bibliography of the Social Sciences (IBSS)</collection><collection>International Bibliography of the Social Sciences</collection><collection>International Bibliography of the Social Sciences</collection><collection>PAIS Index</collection><collection>PAIS International</collection><collection>PAIS International (Ovid)</collection><jtitle>Nordicom review</jtitle></facets><delivery><delcategory>Remote Search Resource</delcategory><fulltext>fulltext</fulltext></delivery><addata><au>Fagerjord, Anders</au><au>Maasø, Arnt</au><au>Storsul, Tanja</au><au>Syvertsen, Trine</au><format>journal</format><genre>article</genre><ristype>JOUR</ristype><atitle>High Risk, Strong Belief: Images of the Future in the Media Industry</atitle><jtitle>Nordicom review</jtitle><date>2010-11-01</date><risdate>2010</risdate><volume>31</volume><issue>2</issue><spage>3</spage><epage>16</epage><pages>3-16</pages><issn>2001-5119</issn><issn>1403-1108</issn><eissn>2001-5119</eissn><coden>NRNRD9</coden><abstract>When planning for the future, media managers must balance realism with the need to foresee unexpected changes. This article investigates images of the future in the Norwegian media industry in the early years of the 21
st
century and identifies five key trends that media managers envisioned:
personalized content, user-generated content, rich media, cross-platform media
, and
mobility
. We argue that increased reflection on such visions and how they are formed may put managers (and researchers) in a better position to meet the future. We therefore ask to what degree they were influenced by actual developments at the time, or anchored in more classical imagery of the future. The analysis illustrates how new technologies become focal points for articulating old dreams about the future. At the latest turn of the century, the mobile phone served as such a focal technology.</abstract><doi>10.1515/nor-2017-0126</doi><tpages>14</tpages><oa>free_for_read</oa></addata></record> |
| fulltext | fulltext |
| identifier | ISSN: 2001-5119 |
| ispartof | Nordicom review, 2010-11, Vol.31 (2), p.3-16 |
| issn | 2001-5119 1403-1108 2001-5119 |
| language | eng |
| recordid | cdi_proquest_miscellaneous_853230016 |
| source | PAIS Index; Elektronische Zeitschriftenbibliothek - Frei zugängliche E-Journals; Norart Open Access |
| subjects | Communication Forecasts Information services Information technology Management techniques Mass media Media New technology Norway Planning Risk Social change |
| title | High Risk, Strong Belief: Images of the Future in the Media Industry |
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