The Effects of Differential Interviewer Incentives on a Field Data Collection Effort

Surveys routinely offer incentives to motivate respondents and increase the likelihood of their participation, yet surprisingly little is known about the effectiveness of interviewer incentives. If interviewer incentives increase interviewers’ success in gaining cooperation, they could help address...

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Veröffentlicht in:Field methods 2011-02, Vol.23 (1), p.24-36
Hauptverfasser: Rosen, Jeffrey, Murphy, Joe, Peytchev, Andy, Riley, Sarah, Lindblad, Mark
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container_title Field methods
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creator Rosen, Jeffrey
Murphy, Joe
Peytchev, Andy
Riley, Sarah
Lindblad, Mark
description Surveys routinely offer incentives to motivate respondents and increase the likelihood of their participation, yet surprisingly little is known about the effectiveness of interviewer incentives. If interviewer incentives increase interviewers’ success in gaining cooperation, they could help address declining survey response rates. In this article, we present the results of an experiment testing the effectiveness of interviewer incentives in the form of cash bonuses for each successfully completed field interview. We did not find evidence that higher payments to interviewers for each completion led to increased effort on the part of interviewers nor did they lead to higher levels of success in securing respondent cooperation. These findings suggest that per complete interviewer incentives may not be cost effective in reducing survey nonresponse.
doi_str_mv 10.1177/1525822X10383390
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source SAGE Complete A-Z List; Alma/SFX Local Collection; Sociological Abstracts
subjects Cooperation
Data collection
Interviews
Methodology
Methodology (Data Collection)
Motivation
Participation
Payments
Research methods
Research Responses
Surveys
title The Effects of Differential Interviewer Incentives on a Field Data Collection Effort
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