The Certification Role of Large Customers in the New Issues Market

This paper examines the certification role of large customers and finds that IPO firms that have product market relationships with large customers experience higher valuation and better longterm performance compared to IPOs without such relationships. This higher valuation is more pronounced when pr...

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Veröffentlicht in:Financial management 2010-12, Vol.39 (4), p.1425-1474
Hauptverfasser: Johnson, William C., Kang, Jun-Koo, Yi, Sangho
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container_title Financial management
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creator Johnson, William C.
Kang, Jun-Koo
Yi, Sangho
description This paper examines the certification role of large customers and finds that IPO firms that have product market relationships with large customers experience higher valuation and better longterm performance compared to IPOs without such relationships. This higher valuation is more pronounced when product market relationships are able to alleviate IPO uncertainties, when the businesses of large customers and their IPO suppliers are closely related in downstream markets, and when large customers have stronger certifying abilities. Finally, we find that large customers realize significant positive abnormal returns around their suppliers' preliminary prospectus filing dates, suggesting that some of the benefits from product market relationships accrue to large customers.
doi_str_mv 10.1111/j.1755-053X.2010.01118.x
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source Business Source Complete; Access via Wiley Online Library; JSTOR Archive Collection A-Z Listing
subjects Business structures
Customers
Financial services industries
Financing methods
Going public (Securities)
Herfindahl Hirschman index
Industrial market
Initial public offering
Initial public offerings
Investment returns
Market analysis
Marketing strategies
Measurement
Product markets
Real estate investment trusts
Service industries
Uncertainty
Valuation
title The Certification Role of Large Customers in the New Issues Market
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