Health-related attitudes as a basis for segmenting European fish consumers

This paper identifies and profiles consumer segments based on health-related attitudes. Cross-sectional data were collected in 2008 through a pan-European consumer survey ( n = 2400) with samples representative for age and region in France, Poland and Spain. Four distinct consumer segments based on...

Ausführliche Beschreibung

Gespeichert in:

Bibliographische Detailangaben
Veröffentlicht in:	Food policy 2010-10, Vol.35 (5), p.448-455
Hauptverfasser:	Pieniak, Zuzanna, Verbeke, Wim, Olsen, Svein Ottar, Hansen, Karina Birch, Brunsø, Karen
Format:	Artikel
Sprache:	eng
Schlagworte:	Age Attitude surveys Attitudes Consumer Consumer preferences Consumer Segments Fish Health Consumers Consumption Demographics Eating Europe Fish Food products Foods Health Health behavior Knowledge Market segments Mens health Policies Public health Segments
Online-Zugang:	Volltext
Tags:	Tag hinzufügen Keine Tags, Fügen Sie den ersten Tag hinzu!

Schreiben Sie den ersten Kommentar!