Non-price determinants of automotive demand: Restyling matters most

This paper analyzes market share changes in automobile and light truck submarkets. We find that new product, as measured by restyling, represents the most consistent, dominant determinant of demand. On average a 10% reduction in relative price would yield only one-tenth the market share impact of a...

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Veröffentlicht in:	Journal of business research 2010-12, Vol.63 (12), p.1282-1289
Hauptverfasser:	Korenok, Oleg, Hoffer, George E., Millner, Edward L.
Format:	Artikel
Sprache:	eng
Schlagworte:	Advertising Automobile industry Automobile pricing Automobile pricing Warranty Safety appliances Rebranding Reliability Brands Demand Demand analysis Impact analysis Manufacturing Market analysis Market share Market shares New products Product design Rebranding Reliability Repositioning Safety appliances Studies Vehicles Warranty
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