RESPONSE LATENCY VERSUS CERTAINTY AS INDEXES OF THE STRENGTH OF VOTING INTENTIONS IN A CATI SURVEY

This CATI study compares two measures of attitude strength, accessibility and certainty, for the purpose of predicting discrepancies between voting intentions and voting behavior. Accessibility was indexed by response latency to a voting intention question and certainty by a question about the final...

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Veröffentlicht in:Public opinion quarterly 1993-04, Vol.57 (1), p.54-61
1. Verfasser: Bassili, John N.
Format: Artikel
Sprache:eng
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