Why Ethical Consumers Don't Walk Their Talk: Towards a Framework for Understanding the Gap Between the Ethical Purchase Intentions and Actual Buying Behaviour of Ethically Minded Consumers

Despite their ethical intentions, ethically minded consumers rarely purchase ethical products (Auger and Devinney: 2007, Journal of Business Ethics 76, 361-383). This intentions-behaviour gap is important to researchers and industry, yet poorly understood (Belk et al.: 2005, Consumption, Markets and...

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Veröffentlicht in:	Journal of business ethics 2010-11, Vol.97 (1), p.139-158
Hauptverfasser:	Carrington, Michal J., Neville, Benjamin A., Whitwell, Gregory J.
Format:	Artikel
Sprache:	eng
Schlagworte:	actual behavioural control Business and Management Business Ethics Buying behavior Cognitive models Consumer behavior Consumer behaviour consumer ethics Consumer research Consumerism Consumers Consumption Education Environmental ethics Ethical behavior Ethical consumerism Ethics Fair trade Holism implementation intentions intention–behaviour gap Management Marketing Observational research perceived behavioural control Philosophy Purchase intention Purchasing Purchasing power Quality of Life Research Research methodology situational context Social ethics Social psychology Society Theory of planned behavior theory of planned behaviour Values word–deed gap
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