Corporate Image: Employee Reactions and Implications for Managing Corporate Social Performance

Corporate image is a function of organizational signals which determine the perceptions of various stakeholders regarding the actions of an organization. Because of its relationship to the actions of an organization, image has been studied as an indicator of the social performance of the organizatio...

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Veröffentlicht in:Journal of business ethics 1997-03, Vol.16 (4), p.401-412
Hauptverfasser: Riordan, Christine M., Gatewood, Robert D., Bill, Jodi Barnes
Format: Artikel
Sprache:eng
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