Evaluation of Media Advocacy Efforts Within a Community Trial To Reduce Alcohol-Involved Injury: Preliminary Newspaper Results

This article examines coverage of alcohol-related topics in local newspapers as applied to a conceptual model of media advocacy being tested in a five-component community trial to reduce alcohol-involved injuries. Based on a literature review of determinants of exposure of newspaper articles, it use...

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Veröffentlicht in:	Evaluation review 1996-08, Vol.20 (4), p.404-423
Hauptverfasser:	Treno, Andrew J., Breed, Larry, Holder, Harold D., Roeper, Peter, Thomas, Beth A., Gruenewald, Paul J.
Format:	Artikel
Sprache:	eng
Schlagworte:	Accident Prevention Accidents Alcohol Alcohol Drinking - prevention & control Community Health Services Data Interpretation, Statistical Evaluation Studies as Topic Health Promotion - methods Health technology assessment Humans Media Newspapers as Topic Public health
Online-Zugang:	Volltext
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