Dialogic communication in 140 characters or less: How Fortune 500 companies engage stakeholders using Twitter

The current study extends the investigation of online relationship building by examining how Fortune 500 companies use the popular social network site Twitter to facilitate dialogic communication with stakeholders. A content analysis of a random sample of the Twitter profiles maintained by Fortune 5...

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Bibliographische Detailangaben

Veröffentlicht in:	Public relations review 2010-11, Vol.36 (4), p.336-341
Hauptverfasser:	Rybalko, Svetlana, Seltzer, Trent
Format:	Artikel
Sprache:	eng
Schlagworte:	Business Communication Content analysis Corporations Dialogic communication Public relations Social media Social networks Stakeholders Studies Technological innovations Telecommunications Twitter
Online-Zugang:	Volltext
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