Why Nike kicks butt in sustainability

Why Nike kicks butt in sustainability

Nike Inc. has made significant gains in sustainability and is now recognized as a world leader in this arena. It has done so by pursuing sustainability goals using the same core strengths that underlie its outstanding economic performance: leadership, organizational design, market strength, market p...

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Veröffentlicht in:Organizational dynamics 2010-10, Vol.39 (4), p.353-356
Hauptverfasser: Epstein, Marc J., Buhovac, Adriana Rejc, Yuthas, Kristi
Format: Artikel
Sprache:eng
Schlagworte:
Clothing industry
Corporate profiles
Environmental aspects
Footwear industry
Leadership
Market positioning
Social responsibility
Studies
Sustainability
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Zusammenfassung:Nike Inc. has made significant gains in sustainability and is now recognized as a world leader in this arena. It has done so by pursuing sustainability goals using the same core strengths that underlie its outstanding economic performance: leadership, organizational design, market strength, market positioning, and culture. Applying key competitive levers to sustainability objectives enables Nike to embed sustainability throughout the company as an integral component in operational and strategic decisions. [PUBLICATION ABSTRACT]
ISSN:0090-2616
1873-3530
DOI:10.1016/j.orgdyn.2010.07.007