Capturing the Mature Traveler: Assessing Web First Impressions

This paper proposes a method of assessing hotel web sites in a way that may allow prediction of first impressions of those web sites. A model is presented that combines the ideas of media frames as defined by Matthes and Kohring and work on first impressions by Kim and Fesenmaier. To obtain informat...

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Veröffentlicht in:	Issues in informing science & information technology education 2009-01, Vol.6, p.845-853
Hauptverfasser:	Lukaitis, Audra, Davey, Bill
Format:	Artikel
Sprache:	eng
Schlagworte:	Australia Classification Cohesion Design and construction Electronic commerce Evaluation First impression (Psychology) Frames Hotels and motels Judgments Mathematical models Media Technology application Utilities Web sites Websites World Wide Web
Online-Zugang:	Volltext
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