Cognitive burden of survey questions and response times: A psycholinguistic experiment

An important objective in survey question design is to write clear questions that respondents find easy to understand and to answer. This contribution identifies the factors that influence question clarity. Theoretical and empirical evidence from psycholinguistics suggests that specific text feature...

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Veröffentlicht in:Applied cognitive psychology 2010-10, Vol.24 (7), p.1003-1020
Hauptverfasser: Lenzner, Timo, Kaczmirek, Lars, Lenzner, Alwine
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Sprache:eng
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