Customer participation and citizenship behavioral influences on employee performance, satisfaction, commitment, and turnover intention

Despite increasing awareness of the importance of customer behaviors in service delivery, understanding consequences relating to employees receives little attention. Therefore, using data from a large electronic firm relating to customers, employees, and managers, this study examines the effects of...

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Veröffentlicht in:Journal of business research 2011, Vol.64 (1), p.87-95
Hauptverfasser: Yi, Youjae, Nataraajan, Rajan, Gong, Taeshik
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container_title Journal of business research
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creator Yi, Youjae
Nataraajan, Rajan
Gong, Taeshik
description Despite increasing awareness of the importance of customer behaviors in service delivery, understanding consequences relating to employees receives little attention. Therefore, using data from a large electronic firm relating to customers, employees, and managers, this study examines the effects of customer participation and citizenship behavior on employee performance, satisfaction and commitment, as well as indirect effects on turnover intention. Furthermore, the study examines how similarity and likeability moderate the effects of customer participation and citizenship behavior on employee satisfaction. The study also includes a laboratory experiment and provides further support for causal direction. The article discusses marketing implications of the results.
doi_str_mv 10.1016/j.jbusres.2009.12.007
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subjects Causality
Citizenship
Commitments
Consumer behavior
Customer citizenship behavior
Customer participation behavior
Customer participation behavior Customer citizenship behavior Employee performance Employee satisfaction Employee commitment Turnover intention
Customer service
Employee commitment
Employee performance
Employee satisfaction
Employee turnover
Employees
Experiments
Interpersonal relations
Job satisfaction
Marketing
Organizational behavior
Satisfaction
Studies
Turnover
Turnover intention
title Customer participation and citizenship behavioral influences on employee performance, satisfaction, commitment, and turnover intention
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