Perception of cartoon humor as a function of familiarity and anxiety level
Used familiar and unfamiliar cartoon strips to test L. Zajonc's hypothesis that mere exposure enhances one's attitude toward a stimulus object, and Scheldon's optimal-level hypothesis of novelty response. The MA scale and a cartoon test were administered to 203 college students, with...
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| Veröffentlicht in: | Journal of personality and social psychology 1972-10, Vol.24 (1), p.22-25 |
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| container_title | Journal of personality and social psychology |
| container_volume | 24 |
| creator | Schick, Connie McGlynn, Richard P Woolam, Dennis |
| description | Used familiar and unfamiliar cartoon strips to test L. Zajonc's hypothesis that mere exposure enhances one's attitude toward a stimulus object, and Scheldon's optimal-level hypothesis of novelty response. The MA scale and a cartoon test were administered to 203 college students, with 96 used in an extreme group design. Predictions derived from Zajonc's and Sheldon's hypotheses were supported by these results: (a) familiar cartoons were preferred over unfamiliar cartoons; (b) the unfamiliar cartoons showed an increased humor rating with repeated exposure, while the rating for familiar cartoons remained unchanged; and (c) the high-anxiety group rated the familiar cartoons higher and the unfamiliar cartoons lower than the low-anxiety group. |
| doi_str_mv | 10.1037/h0033305 |
| format | Article |
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Zajonc's hypothesis that mere exposure enhances one's attitude toward a stimulus object, and Scheldon's optimal-level hypothesis of novelty response. The MA scale and a cartoon test were administered to 203 college students, with 96 used in an extreme group design. Predictions derived from Zajonc's and Sheldon's hypotheses were supported by these results: (a) familiar cartoons were preferred over unfamiliar cartoons; (b) the unfamiliar cartoons showed an increased humor rating with repeated exposure, while the rating for familiar cartoons remained unchanged; and (c) the high-anxiety group rated the familiar cartoons higher and the unfamiliar cartoons lower than the low-anxiety group.</description><identifier>ISSN: 0022-3514</identifier><identifier>EISSN: 1939-1315</identifier><identifier>DOI: 10.1037/h0033305</identifier><identifier>PMID: 5079551</identifier><language>eng</language><publisher>United States: American Psychological Association</publisher><subject>Anxiety ; Arousal ; Attitude ; Caricatures as Topic ; Cartoons (Humor) ; Exploratory Behavior ; Familiarity ; Human ; Humans ; Humor ; Personality ; Personality Inventory ; Wit and Humor as Topic</subject><ispartof>Journal of personality and social psychology, 1972-10, Vol.24 (1), p.22-25</ispartof><rights>1972 American Psychological Association</rights><rights>1972, American Psychological Association</rights><lds50>peer_reviewed</lds50><woscitedreferencessubscribed>false</woscitedreferencessubscribed><citedby>FETCH-LOGICAL-a427t-8d001c610f1a102fb95d6210146c9af093b034074ccabd681af49863413fb9f33</citedby></display><links><openurl>$$Topenurl_article</openurl><openurlfulltext>$$Topenurlfull_article</openurlfulltext><thumbnail>$$Tsyndetics_thumb_exl</thumbnail><link.rule.ids>314,780,784,27867,27922,27923</link.rule.ids><backlink>$$Uhttps://www.ncbi.nlm.nih.gov/pubmed/5079551$$D View this record in MEDLINE/PubMed$$Hfree_for_read</backlink></links><search><creatorcontrib>Schick, Connie</creatorcontrib><creatorcontrib>McGlynn, Richard P</creatorcontrib><creatorcontrib>Woolam, Dennis</creatorcontrib><title>Perception of cartoon humor as a function of familiarity and anxiety level</title><title>Journal of personality and social psychology</title><addtitle>J Pers Soc Psychol</addtitle><description>Used familiar and unfamiliar cartoon strips to test L. Zajonc's hypothesis that mere exposure enhances one's attitude toward a stimulus object, and Scheldon's optimal-level hypothesis of novelty response. The MA scale and a cartoon test were administered to 203 college students, with 96 used in an extreme group design. 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| ispartof | Journal of personality and social psychology, 1972-10, Vol.24 (1), p.22-25 |
| issn | 0022-3514 1939-1315 |
| language | eng |
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| source | MEDLINE; EBSCOhost APA PsycARTICLES; Periodicals Index Online |
| subjects | Anxiety Arousal Attitude Caricatures as Topic Cartoons (Humor) Exploratory Behavior Familiarity Human Humans Humor Personality Personality Inventory Wit and Humor as Topic |
| title | Perception of cartoon humor as a function of familiarity and anxiety level |
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