Impact of cultural globalization on the upper class youth in Dhaka City: a sample study

The most important effect of cultural globalization is the commercialization of culture. Production and consumption of cultural goods and services have become commodities, along with the essentials of social life (marriage and family life, religion work and leisure). What once was an element of the way of life becomes a product, rather than something unique men had made to suit their own needs and circumstances. In urban Bangladesh, technology of multi- channels TV began in 1991 and hence satellite broadcasting has been delivering 'lots of channels to viewers'. Cultural domination by electronic media within the society thus has eventually become a major concern of sociological inquiry. The present study is one of such effort to look at how the urban youth has accepted and responded to their access to global culture.