Music, Pandas, and Muggers: On the Affective Psychology of Value

This research investigated the relationship between the magnitude or scope of a stimulus and its subjective value by contrasting 2 psychological processes that may be used to construct preferences: valuation by feeling and valuation by calculation. The results show that when people rely on feeling,...

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Veröffentlicht in:Journal of experimental psychology. General 2004-03, Vol.133 (1), p.23-30
Hauptverfasser: Hsee, Christopher K, Rottenstreich, Yuval
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description This research investigated the relationship between the magnitude or scope of a stimulus and its subjective value by contrasting 2 psychological processes that may be used to construct preferences: valuation by feeling and valuation by calculation. The results show that when people rely on feeling, they are sensitive to the presence or absence of a stimulus (i.e., the difference between 0 and some scope) but are largely insensitive to further variations of scope. In contrast, when people rely on calculation, they reveal relatively more constant sensitivity to scope. Thus, value is nearly a step function of scope when feeling predominates and is closer to a linear function when calculation predominates. These findings may allow for a novel interpretation of why most real-world value functions are concave and how the processes responsible for nonlinearity of value may also contribute to nonlinear probability weighting.
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subjects Affect
Affectivity. Emotion
Attitude
Biological and medical sciences
Choice Behavior
Cognitive Processes
Cognitive Psychology
Computation
Cross-Over Studies
Emotions
Female
Fundamental and applied biological sciences. Psychology
Human
Humans
Male
Music
Perceptions
Personality. Affectivity
Probability
Psychology
Psychology. Psychoanalysis. Psychiatry
Psychology. Psychophysiology
Social Behavior
Social Values
Stimuli
Stimulus Parameters
Surveys and Questionnaires
Valuation
Values
title Music, Pandas, and Muggers: On the Affective Psychology of Value
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