An analysis of the effect of pre-incentives and post-incentives based on draws on response to web surveys

Most analyses of the effect of incentives on response rates have attempted to extrapolate to the Internet the already existing broad knowledge base of methodologies for personal surveys by telephone and post. However, such knowledge about existing methods is not directly applicable to the Internet-b...

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Veröffentlicht in:Quality & quantity 2010-02, Vol.44 (2), p.357-373
Hauptverfasser: Sánchez-Fernández, Juan, Muñoz-Leiva, Francisco, Montoro-Ríos, Francisco J., Ibáñez-Zapata, José Ángel
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container_end_page 373
container_issue 2
container_start_page 357
container_title Quality & quantity
container_volume 44
creator Sánchez-Fernández, Juan
Muñoz-Leiva, Francisco
Montoro-Ríos, Francisco J.
Ibáñez-Zapata, José Ángel
description Most analyses of the effect of incentives on response rates have attempted to extrapolate to the Internet the already existing broad knowledge base of methodologies for personal surveys by telephone and post. However, such knowledge about existing methods is not directly applicable to the Internet-based interviews. This study therefore examines the manner in which different combinations of incentives can affect response to a survey over the Internet. With such a purpose incentives have been chosen based on draws that has been administered under the pre-incentives philosophy (giving the possibility to participate in a draw, independently that the questionnaire was stuffed or not) or post-incentives (giving the possibility to participate in a draw only those that stuffed the questionnaire). A surprising result is that the joint use of pre-incentives and post-incentives slightly improves response rates, although it also causes rates to be considerably lower than when these incentives are used separately.
doi_str_mv 10.1007/s11135-008-9197-4
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source Springer Nature - Complete Springer Journals; Sociological Abstracts
subjects Economic incentives
Incentives
Internet
Internet access
Interviews
Knowledge
Methodology
Methodology of the Social Sciences
Questionnaires
Research methods
Research Note
Response rates
Social Sciences
Surveys
Websites
title An analysis of the effect of pre-incentives and post-incentives based on draws on response to web surveys
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