The aesthetics of luxury fashion, body and identify formation
In this paper we theorize and empirically investigate how female consumers' attitudes and preferences relating to bodily appearance are linked to their perceptions of the aesthetics of fashion. Our theoretical work is informed by three streams of research: aesthetics of production, aesthetics o...
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| Veröffentlicht in: | Journal of consumer psychology 2010-10, Vol.20 (4), p.459-470 |
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| container_end_page | 470 |
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| container_title | Journal of consumer psychology |
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| creator | Venkatesh, Alladi Joy, Annamma Sherry, John F. Deschenes, Jonathan |
| description | In this paper we theorize and empirically investigate how female consumers' attitudes and preferences relating to bodily appearance are linked to their perceptions of the aesthetics of fashion. Our theoretical work is informed by three streams of research: aesthetics of production, aesthetics of reception and aesthetic labor. These three converge to illuminate our study. Using the ZMET technique, we uncover four themes: fashion as wearable art, body and self-identity, bodily appearance and high fashion brands, and aesthetic labor through fashion. Our focus on the aesthetics of fashion and identity formation provides a segue into the broader discussion of the growing importance of aesthetics in understanding consumer behavior. |
| doi_str_mv | 10.1016/j.jcps.2010.06.011 |
| format | Article |
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| ispartof | Journal of consumer psychology, 2010-10, Vol.20 (4), p.459-470 |
| issn | 1057-7408 1532-7663 |
| language | eng |
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| source | Applied Social Sciences Index & Abstracts (ASSIA); Jstor Complete Legacy; Wiley Online Library - AutoHoldings Journals |
| subjects | Aesthetics Appearance Consumer behaviour Fashion and body Fashion and self-identity Identity formation Luxury fashion aesthetics Perceptions Selfidentity |
| title | The aesthetics of luxury fashion, body and identify formation |
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