Landmarks in the development of marketing communications in companies active on the Romanian market

This paper presents the results of an ample research regarding marketing communication in companies from the Romanian market. Its purpose is to identify a series of specific guidelines in the field and to track their development in time. It must be noted that marketing communication efforts are perc...

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Veröffentlicht in:	TRANSFORMATIONS IN BUSINESS & ECONOMICS 2009-01, Vol.8 (3(18) Suppl. A), p.255-273
Hauptverfasser:	Popescu, Ioana Cecilia, Barbu, Andreea Mihaela, Ionescu, Florin Tudor
Format:	Artikel
Sprache:	eng
Schlagworte:	Business studies Communication economics Communication research Marketing research Review articles Romania
Online-Zugang:	Volltext
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