Hardcore Drinking: Portrayals of Alcohol Consumption in Young Women’s and Men’s Magazines
Young adults and young women in particular are drinking more alcohol than ever before, with implications for risky behaviours and long-term health. This study explored the ways in which alcohol and drinking were represented in six monthly UK magazines (three targeted at young men, three at young wom...
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| Veröffentlicht in: | Journal of health psychology 2006-03, Vol.11 (2), p.223-232 |
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| container_end_page | 232 |
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| container_title | Journal of health psychology |
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| creator | Lyons, Antonia C. Dalton, Sue I. Hoy, Anna |
| description | Young adults and young women in particular are drinking more alcohol than ever before, with implications for risky behaviours and long-term health. This study explored the ways in which alcohol and drinking were represented in six monthly UK magazines (three targeted at young men, three at young women) across a threemonth period (18 magazines). We identified three main discourses across the texts, namely the drug alcohol; masculinity and machismo; and drinking as normality. These discourses constructed women’s and men’s drinks and drinking behaviours in sharp contrast. Drinking was aligned with traditional masculine images, although new kinds of drinks were aligned with traditional feminine images—and derided in men’s magazines. Findings highlight how gender, constructed in relation to the other, is an important aspect of representations of drinking patterns in young adults. |
| doi_str_mv | 10.1177/1359105306061183 |
| format | Article |
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This study explored the ways in which alcohol and drinking were represented in six monthly UK magazines (three targeted at young men, three at young women) across a threemonth period (18 magazines). We identified three main discourses across the texts, namely the drug alcohol; masculinity and machismo; and drinking as normality. These discourses constructed women’s and men’s drinks and drinking behaviours in sharp contrast. Drinking was aligned with traditional masculine images, although new kinds of drinks were aligned with traditional feminine images—and derided in men’s magazines. Findings highlight how gender, constructed in relation to the other, is an important aspect of representations of drinking patterns in young adults.</description><subject>Adolescent</subject><subject>Adult</subject><subject>Advertising as Topic</subject><subject>Alcohol</subject><subject>Alcohol consumption</subject><subject>Alcohol Drinking - psychology</subject><subject>Attitude to Health</subject><subject>Consumption</subject><subject>Discourse</subject><subject>Female</subject><subject>Gender differences</subject><subject>Gender Identity</subject><subject>Gender roles</subject><subject>Gender stereotypes</subject><subject>Humans</subject><subject>Male</subject><subject>Media</subject><subject>Periodicals</subject><subject>Periodicals as Topic</subject><subject>Press</subject><subject>Psychology</subject><subject>Public health</subject><subject>Role</subject><subject>Sex Factors</subject><subject>Social Conformity</subject><subject>Social Facilitation</subject><subject>Social representation</subject><subject>United Kingdom</subject><subject>Young adults</subject><subject>Youth</subject><issn>1359-1053</issn><issn>1461-7277</issn><fulltext>true</fulltext><rsrctype>article</rsrctype><creationdate>2006</creationdate><recordtype>article</recordtype><sourceid>EIF</sourceid><sourceid>7QJ</sourceid><recordid>eNqFkc1LAzEQxYMotlYP3jyJJz2tZvI1yVHqR4WCFz2HbDZbtra7Neke_O9NaUEQtKcZmN97A-8RcgH0FgDxDrg0QCWniioAzQ_IEISCAhniYd7zudjcB-QkpTmlVCrNjskAlFDCMBiS84mLle9iuHqITfvRtLNTclS7RQpnuzki70-Pb-NJMX19fhnfTwvPNVsXiABMUMOZopxSx40LQWkXjBGVwMopU0pEL3Xt61AKr1ktkTGvSuZ8VfERudn6rmL32Ye0tssm-bBYuDZ0fbIohVYKDMvk9b-kQsWNFrgXlAiCSgl7Qb5JJ__PIN2CPnYpxVDbVWyWLn5ZoHZTgf1dQZZc7rz7chmqH8Eu8wwUWyC5WbDzro9tzvlvw29RJ4oA</recordid><startdate>200603</startdate><enddate>200603</enddate><creator>Lyons, Antonia C.</creator><creator>Dalton, Sue I.</creator><creator>Hoy, Anna</creator><general>SAGE Publications</general><scope>CGR</scope><scope>CUY</scope><scope>CVF</scope><scope>ECM</scope><scope>EIF</scope><scope>NPM</scope><scope>AAYXX</scope><scope>CITATION</scope><scope>8BJ</scope><scope>FQK</scope><scope>JBE</scope><scope>7QJ</scope><scope>7X8</scope><scope>7TK</scope></search><sort><creationdate>200603</creationdate><title>Hardcore Drinking</title><author>Lyons, Antonia C. ; 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| source | Applied Social Sciences Index & Abstracts (ASSIA); SAGE Complete A-Z List; MEDLINE |
| subjects | Adolescent Adult Advertising as Topic Alcohol Alcohol consumption Alcohol Drinking - psychology Attitude to Health Consumption Discourse Female Gender differences Gender Identity Gender roles Gender stereotypes Humans Male Media Periodicals Periodicals as Topic Press Psychology Public health Role Sex Factors Social Conformity Social Facilitation Social representation United Kingdom Young adults Youth |
| title | Hardcore Drinking: Portrayals of Alcohol Consumption in Young Women’s and Men’s Magazines |
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