When Planning Is Not Enough: The Self-Regulatory Effect of Implementation Intentions on Changing Snacking Habits

Objective: This study examined whether matching implementation intentions to people's regulatory orientation affects the effectiveness of changing unhealthy snacking habits. Design: Participants' regulatory orientation was either measured (as a chronic trait) or manipulated (as a situation...

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Veröffentlicht in:Health psychology 2010-05, Vol.29 (3), p.284-292
Hauptverfasser: Tam, Leona, Bagozzi, Richard P, Spanjol, Jelena
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container_title Health psychology
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creator Tam, Leona
Bagozzi, Richard P
Spanjol, Jelena
description Objective: This study examined whether matching implementation intentions to people's regulatory orientation affects the effectiveness of changing unhealthy snacking habits. Design: Participants' regulatory orientation was either measured (as a chronic trait) or manipulated (as a situational state), and participants were randomly assigned to implementation intention conditions to eat more healthy snacks or avoid eating unhealthy ones. Main Outcome Measures: A self-reported online food diary of healthy and unhealthy snacks over a 2-day period. Results: Participants with weak unhealthy snacking habits consumed more healthy snacks when forming any type of implementation intentions (regardless of match or mismatch with their regulatory orientation), while participants with strong unhealthy snacking habits consumed more healthy snacks only when forming implementation intentions that matched their regulatory orientations. Conclusion: Results suggest that implementation intentions that match regulatory orientation heighten motivation intensity and put snacking under intentional control for people with strong unhealthy snacking habits.
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source MEDLINE; APA PsycARTICLES; Applied Social Sciences Index & Abstracts (ASSIA)
subjects Adult
Biological and medical sciences
Diaries
Eating
Eating Behavior
Feeding Behavior - psychology
Female
Food Intake
Food Preferences - psychology
Goals
Habits
Healthy food
Human
Humans
Intention
Internet
Male
Medical sciences
Mental health
Motivation
Prevention. Health policy. Planification
Psychology. Psychoanalysis. Psychiatry
Psychopathology. Psychiatry
Self-Regulation
Snacks
Social Control, Informal
Social Environment
Social psychiatry. Ethnopsychiatry
Young Adult
title When Planning Is Not Enough: The Self-Regulatory Effect of Implementation Intentions on Changing Snacking Habits
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