The Making of an Epic (American) Hero Fighting for Justice: Commodification, Consumption, and Intertextuality in the Floyd Landis Defense Campaign

This article considers how American cyclist Floyd Landis is commodified, or produced and reproduced (hereafter “re/produced”), for consumption through the multiple texts of his mediated campaign to fight doping allegations, a campaign that emphasized digital media. Critical discourse analysis reveal...

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Veröffentlicht in:	The American behavioral scientist (Beverly Hills) 2010-07, Vol.53 (11), p.1590-1609
Hauptverfasser:	Meân, Lindsey J., Kassing, Jeffrey W., Sanderson, Jimmy
Format:	Artikel
Sprache:	eng
Schlagworte:	Allegations Campaigns Commodification Conspiracy Consumption Critical discourse analysis Critical Theory Cultural reproduction Democratization Digital broadcasting Digital media Discourse Analysis Discourses Drugs Identity Intertextuality Justice Landis, Floyd Mass Media Mass Media Effects Media Narratives Sports Supporters U.S.A
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